After 10 Years in the Game, Briogeo's New Line Marries Style and Haircare

Embarking on a decade-long journey in the haircare industry, Briogeo has its sights set on styling products. The brand has always proved its laser focus on creating tools to establish the foundations of healthy hair; from robust scalp care regimens to repair products, they always aim to reduce and prevent damage. Last year, they officially launched salon professional channels, opening up new distribution and consumers for us. Now, they want to expand that expertise into the styling category, leaning on new and innovative ingredients to provide a bae-approved hair look with a collection dubbed "Style + Treat."

This innovative lineup is crafted with up to 99% naturally powered ingredients, setting a new standard for clean alternatives. Their goal? To deliver effortless, flawless looks without the use of silicones, drying alcohols, animal waxes, or petrolatum. The collection features four Yuzu and Plum-infused products, each designed to cater to your unique styling needs. From a sleek stick for the perfect bun and updos to the leave-in cream for frizz reduction, the styling foam for immaculate curl definition, and their lightweight sculpting creme to add definition, there is something for everyone.

"Yuzu extract is a powerful antioxidant that helps protect strands from environmental aggressors. Plum Oil helps provide lightweight moisture to increase shine and softness. Both combine with our Super-B Complex to en ure your strands are nourished, protected, and fortified while you Style," brand Founder and CEO Nancy Twine tells us.

The styling collection products range from $23-26 USD and are now available on the brand's website.

For more beauty news, check out our coverage of London's best salons and spas.