The BFC/Vogue Designer Fashion Fund provides a huge sum of money to younger London-based brands hoping to grow to the next stage.
This year, two labels split the £200,000 prize. Womenswear designers palmer//harding and Mother of Pearl were the chosen pair in an impressive shortlist that included the likes of Shrimps and Huishan Zhang.
“Mother of Pearl and palmer//harding are very different in terms of the clothes they offer and the way they operate but both convinced us that we were backing brands with strong potential who understood how they could grow and who had an exciting vision,” commented British Vogue editor Alexandra Shulman.
Here’s the lowdown on the brands you’ll be seeing a lot more of in the future.
Read more from Yahoo Style UK: