An engineering student from Mexico has invented a smart bra that can detect the early signs of brea
The $1.67 trillion global sportswear and athleisure market tends to focus on style and comfort, not on function. That leaves women without sports bras that support them.
Picture the scene. It’s Friday night and after going for ‘just the one’ after work, you eventually tumble through the door in the early hours and you’re so, so tired worse for wear. Too tired to take off your make up, or brush your teeth, and as for removing your clothes, well forget about it.
The 25th annual Gotham Independent Film Awards took place in New York on Monday night, where it was certainly warmer than it usually is on the last night of November. Warm enough, in fact, that while getting dressed for the event, at her Brooklyn brownstone alongside husband Peter Sarsgaard, Maggie Gyllenhaal thought, “To hell with the top!”
Ask any woman: The hardest thing to shop for is a bra. Every brand, every store, every super nice sales lady will tell you something different until you want to throw your hands up in the air and say, “Forget it! I’m going braless forever.” But don’t do that.
Men Wore Bras For A Week And Said Everything We Were Thinking What happens when men are challenged with wearing bras for a week? They complain—a lot—because being a woman is hard. One guy wore a sports bra on a run and said it felt like exercising in “boxer briefs made of wet scuba material.” Another said of the experience, “I don’t think it’s possible to relax with a bra on.”