The teenager sports retro bouffant style hair reminiscent of 1950s icon Brigitte Bardot in the campaign video.
She's 54 - and never looked better.
It seems the swimwear photos aren't translating to sales.
Fans of the actress still can't believe how young she looks.
She regularly gets attention from younger men on her Instagram page.
The swimwear entrepreneur is a close friend to Elton John.
Is this practice the reason for her youthful looks?
Who doesn't remember this look?
She's all about the sunshine.
"Why bother wearing anything?"