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    Women are ditching their bras for this comfortable alternative

    “This is so comfy"

    asos

    • ASOS has 24% off dresses for 24 hours only: Shop the sale here
      Style
      Yahoo Style UK

      ASOS has 24% off dresses for 24 hours only: Shop the sale here

      ASOS has launched a sale on dresses for 24 hours only; from summer designs to formal numbers.

    • ASOS takes big step into sustainable shopping
      Style
      Yahoo Style UK

      ASOS takes big step into sustainable shopping

      Fast fashion retailers have come under fire over the past couple of years.

    • ASOS dress, £55, likened by shoppers to makeshift sail outfit Ariel wore in The Little Mermaid
      Entertainment
      Yahoo Style UK

      ASOS dress, £55, likened by shoppers to makeshift sail outfit Ariel wore in The Little Mermaid

      It does look a little like a sail...

    • Should brands use genuinely pregnant women to model maternity wear?
      Health
      Yahoo Style UK

      Should brands use genuinely pregnant women to model maternity wear?

      "Imagine being an expectant mother and not knowing which of these models are genuinely in the same boat as you!"

    • 'Vintage' DHL uniforms are being sold online for £20
      Entertainment
      Yahoo Style UK

      'Vintage' DHL uniforms are being sold online for £20

      The unusual listing first came to the attention of the Internet after an image of the items were uploaded to Reddit.

    • Skimpy 'lucky cat' bra sold on ASOS called 'horrifying' and 'uncomfortable'
      Health
      Yahoo Style UK

      Skimpy 'lucky cat' bra sold on ASOS called 'horrifying' and 'uncomfortable'

      When is a bra not, in fact, a bra?

    • Woman who was insulted on Tinder over her dress is made an ASOS model
      Style
      Evening Standard

      Woman who was insulted on Tinder over her dress is made an ASOS model

      A woman who was insulted on Tinder by a man who told her he did not like her dress has been made an ASOS model. The shopping giant decided to use Thea Lauryn Chippendale's picture to advertise the blush pink lace dress on its website after she shared a troll's nasty messages on Twitter. A stranger had told her that her dress looked like a "charity shop job" during a chat on the popular dating app.

    • Woman brands Tinder match 'trash' after he berated her 'awful charity shop dress'
      Lifestyle
      Yahoo Style UK

      Woman brands Tinder match 'trash' after he berated her 'awful charity shop dress'

      "That dress in the last photo is not doing any favours. Hope this helps."

    • ASOS accidentally reveals bulldog clips in model shoot
      Entertainment
      Yahoo Style UK

      ASOS accidentally reveals bulldog clips in model shoot

      Ever wondered why clothes look different online?

    • Shoppers mock ASOS for selling £68 'bubble wrap dress'
      Entertainment
      Yahoo Style UK

      Shoppers mock ASOS for selling £68 'bubble wrap dress'

      "£68 for bubble wrap? Absolute bargain ASOS."

    • Shoppers threaten to boycott ASOS as fashion site deactivates 'suspicious' accounts
      Entertainment
      Yahoo Style UK

      Shoppers threaten to boycott ASOS as fashion site deactivates 'suspicious' accounts

      "Not my fault the clothes I returned either didn’t fit or were ugly"

    • What would it really take to get blacklisted by ASOS?
      Entertainment
      Yahoo Style UK

      What would it really take to get blacklisted by ASOS?

      ASOS has had quite the shake up this week. The shake up comes in the form of a strict new returns policy, which it emailed out to its customers.

    • ASOS is selling a completely see-through plastic bag for £15
      Entertainment
      Yahoo Style UK

      ASOS is selling a completely see-through plastic bag for £15

      ASOS is the latest retailer to jump on the divisive shopping bag trend.

    • Shoppers mock ASOS for selling £30 'high-vis' hoodies
      Style
      Yahoo Style UK

      Shoppers mock ASOS for selling £30 'high-vis' hoodies

      "So you can pay £30 to dress like you work on roadworks 9-5"

    • Internet users baffled by extremely revealing 'clingfilm' trousers
      Entertainment
      Yahoo Style UK

      Internet users baffled by extremely revealing 'clingfilm' trousers

      Many fans of the online shop have been left baffled by a new pair of trousers on the website – which are completely see-through. One Twitter user took to the social media platform to share her confusion over the fashion item. “I love ASOS but why on earth would you wear that?” they wrote.

    • ASOS denies using padding on plus size bodies
      Entertainment
      Cosmo

      ASOS denies using padding on plus size bodies

      One shopper spotted what looked like padding on a plus size lingerie model.

    • ASOS reportedly 'banning people' who complain about their deliveries
      Technology
      Yahoo Style UK

      ASOS reportedly 'banning people' who complain about their deliveries

      "It's very rare for items to go missing and ASOS have therefore made the decision to not accept any further orders from you."

    • ASOS is selling a crop top for men, and opinions range from horror to awe
      Entertainment
      Yahoo Style UK

      ASOS is selling a crop top for men, and opinions range from horror to awe

      One Twitter user wrote that the "world has gone mad" while one said "I'm so here for men w/o toxic masculinity."

    • ASOS selling clothes designed for fashion lovers with disabilities
      Style
      Yahoo Style UK

      ASOS selling clothes designed for fashion lovers with disabilities

      ASOS are busy becoming the most inclusive fashion brand.

    • ASOS just made a major anti-cruelty move
      Style
      Yahoo Style UK

      ASOS just made a major anti-cruelty move

      Everyone's favourite shopping site has pledged to ban the use of a number of materials that could fall into the cruelly produced category.

    • ASOS featured a model's back rolls, won the Internet
      Style
      Yahoo Style UK

      ASOS featured a model's back rolls, won the Internet

      All the clapping hands emojis

    • A strapless jacket has landed on ASOS and we have questions
      Style
      Yahoo Style UK

      A strapless jacket has landed on ASOS and we have questions

      We think maybe not.

    • ASOS is selling Vans that look like cans of Irn Bru
      News
      Yahoo Style UK

      ASOS is selling Vans that look like cans of Irn Bru

      Yes, you read that correctly.

    • ASOS is selling a Slush Puppie machine and all of our nostalgic prayers have been answered
      News
      Yahoo Style UK

      ASOS is selling a Slush Puppie machine and all of our nostalgic prayers have been answered

      This is not a drill, people.

    • Twitter is loving this ASOS model's bikini ads
      News
      Cosmo

      Twitter is loving this ASOS model's bikini ads

      She is WORKING this look.

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