- StyleCiara Sheppard
ASOS is selling a crop top for men, and opinions range from horror to awe
One Twitter user wrote that the "world has gone mad" while one said "I'm so here for men w/o toxic masculinity."
- StyleMarie Claire Dorking
ASOS selling clothes designed for fashion lovers with disabilities
ASOS are busy becoming the most inclusive fashion brand.
- StyleMarie Claire Dorking
ASOS just made a major anti-cruelty move
Everyone's favourite shopping site has pledged to ban the use of a number of materials that could fall into the cruelly produced category.
- StyleMarie Claire Dorking
ASOS featured a model's back rolls, won the Internet
All the clapping hands emojis
- StyleDanielle Fowler
ASOS is selling Vans that look like cans of Irn Bru
Yes, you read that correctly.
- StyleDanielle Fowler
ASOS is selling a Slush Puppie machine and all of our nostalgic prayers have been answered
This is not a drill, people.
- StyleElle
The ASOS x Hello Kitty Line Is Here And Ready For A Place On Your Holiday Wishlist
Everything is SO impossibly cute. From ELLE UK
- StyleCosmo
ASOS is launching a Hello Kitty collection
We need those PJs and the 'Dabbing Kitty' socks stat From Cosmopolitan UK
- StyleLauren Sharkey
ASOS use fake bumps on maternity wear models - and lots of women don't like it
The retailer said they don't want pregnant women on their feet all day.
- StyleRefinery 29 UK
ASOS Launches Its Own Beauty Brand & Boy Is It Cute
ASOS has just launched its very first colour makeup collection and it'll make you want to clear out your beauty drawer and start again from scratch with everything from this new range. Featuring 46 shades of highly pigmented liquid lip products, vibrant matte lipstick shades, contouring palettes, shimmery eyeshadows and highlighting chubby sticks, this is a must have makeup collection for anyone with a penchant for millennial pink, Insta-worthy packaging and vivid and vibrant shades. According to ASOS the collection "is about embracing and expressing the full range of who you are" and empowering "20-somethings to confidently be themselves, however they choose to do so.
- StyleYahoo Style UK
ASOS is selling a skirt-jeans hybrid, the stuff of fashion nightmares
Denim has been a mainstay in our lives since… well, forever. But the standard jeans of your younger years are no more. Skinnies are already dying a slow and painful death (thankfully) with looser styles reigning on the catwalks and in celebrity wardrobes. But some famous faces have taken denim to the next level, customising jeans to a point where they are barely recognisable. From Kendall Jenner’s invisible style to extreme slits pioneered by Rihanna and Ariel Winter. It’s not just celebrities taking jeans to the next level. Online favourite ASOS has unveiled a jeans-skirt hybrid that’s bound to make your skin crawl. Follow us on Instagram and Facebook for non-stop inspiration delivered fresh to your feed, every day. For Twitter updates, follow @YahooStyleUK . Read more from Yahoo Style UK: You can show off your bare bum in Vetements’ new jeans 10 denim pieces that every woman should own A bedazzled burger box now exists thanks to designer Julien Macdonald
- StyleLauren Sharkey
ASOS aren't Photoshopping models' stretch marks - and people are loving it
Proving that everyone gets stretch marks.
StyleLeah PrinzivalliASOS Accused of Cultural Appropriation for ‘Chandelier Head Clip’
There’s something about festival season that, year after year, seems to bring out the worst in brands. Cultural appropriation has peaked in the quest for Instagram-ready summer outfits. A “chandelier head clip” from ASOS that looks eerily similar to the traditional South Asian bridal accessory known as a tikka. “Please stop commodifying our culture thanks,” wrote Navi Gill on Twitter.
- StyleLauren Sharkey
ASOS makes history by introducing plus-size for men
If you’re a plus-size woman, your fashion choices are much less restricted than before. With online retailers such as ASOS introducing ‘curve’ divisions, women are able to buy trend-conscious styles with a lot more ease. “We’ve had this curve collection for a while [for women] so it’s been a very obvious thing to look at menswear.
StyleLauren SharkeyAcquaint yourself with the latex labels set to be sold on ASOS
Elissa Grainger from Elissa Poppy and Claire Yurika Davis from HANGER are the two winners of the competition [Photo: ASOS] Over 600 emerging labels applied to ASOS’ first Fashion Discovery competition. A panel of esteemed judges including renowned industry figures such as Sharmadean Reid and Julia Sarr-Jamois along with ASOS’ own CEO whittled them down to just 10. Two latex fanatics were chosen as the winners of the initiative: lingerie brand Elissa Poppy and sci-fi womenswear label HANGER. They will be sold on ASOS worldwide as well as receiving £50,000 and a year’s worth of mentoring from the company.
StyleAlison ColdridgeKnitwear that packs a punch: 10 jumpers worth splurging on this weekend
When you wake up on cold, dark winter mornings, you don’t want to spend time faffing around deciding what to wear. Instead, pack your wardrobe with statement jumpers that will jazz up any old thing you dress your bottom half with. Whether you opt for a deconstructed knit - they were all the rage on the AW16 catwalks, after all - or a colourblock number, splurge on a couple of these knitwear buys to ensure you keep warm and look cool all winter long.
StyleSamantha Simmonds, Fashion and Lifestyle BloggerGet The Look: How To Wear Velvet Now That It’s Getting A Bit Colder
Christmas may be months away, but velvet is already EVERYWHERE. From caps to boots, midi skirts to maxi dresses, supermodels to supermarkets - there are even whispers that the off-duty style staple beloved by every noughties pop star, reality TV wannabe and sixth form student worth their salt is set to stage a comeback. Yes, I’m talking about the velour tracksuit. Keep it chic with our guide to how to wear velvet NOW.
StyleSamantha Simmonds, Fashion & Lifestyle BloggerHow To Wear This Season’s Most Daunting Trend: Frilled Trousers
[Image: Zara]
StyleJulie RicevutoThe Plus-Size Community Is Not Happy With the Latest ASOS Instagram Post
The popular clothing brand ASOS is under fire for an Instagram post that called the model featured in the image “plus size,” a term it has since deleted.
StyleSamantha Simmonds, Fashion and Lifestyle BloggerWhere To Find This Season’s Must Haves For Less
[Images: Getty & REX]
StyleSamantha Simmonds, Fashion and Lifestyle Blogger3 Ways To Wear Stripes This Spring
Thinking about giving your wardrobe a cheeky little spring update but not sure where to start? Earn your stripes with this season’s must-have high street hits. This year’s crop will take you all the way from office to festival field…
StyleAlison ColdridgeThe Spring Edit: The Best High Street Dresses Under £100
Start saving… from stripes and shirt dresses, and florals and frills, there’s a lot you’ll want to spend your money on this season.
