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    Women are ditching their bras for this comfortable alternative

    “This is so comfy"

    underwear

    • M&S has created a sleep bra to offer gentle support whilst you rest
      Style
      Yahoo Style UK

      M&S has created a sleep bra to offer gentle support whilst you rest

      A good night's sleep has never been felt more important.

    • These M&S shaping shorts are comfortable, supportive and won't give you VPL
      Style
      Yahoo Style UK

      These M&S shaping shorts are comfortable, supportive and won't give you VPL

      'Clothing looks better when I have them on.'

    • Rosie Huntington-Whiteley’s new lingerie collection is now available at M&S
      Style
      Yahoo Style UK

      Rosie Huntington-Whiteley’s new lingerie collection is now available at M&S

      We're loving the soft, comforting fabrics in this collection.

    • This seamless Sloggi bra feels like a second skin: 'The most comfortable bra I've ever worn'
      Style
      Yahoo Style UK

      This seamless Sloggi bra feels like a second skin: 'The most comfortable bra I've ever worn'

      With optimum stretch for complete freedom of movement.

    • Need some new knickers during lockdown? Here's where you can get pants posted through your letterbox
      Style
      Yahoo Style UK

      Need some new knickers during lockdown? Here's where you can get pants posted through your letterbox

      Need some new knickers during lockdown?

    • Kim Kardashian's shapewear brand restocks sell-out 'most wanted' collection
      Style
      Yahoo Style UK

      Kim Kardashian's shapewear brand restocks sell-out 'most wanted' collection

      Her last drop went viral so we recommend you move fast.

    • The comfortable knickers that prevent chafing all year round
      Style
      Yahoo Style UK

      The comfortable knickers that prevent chafing all year round

      They're the comfiest item you'll buy this year.

    • Thousands of women own this supportive and comfortable £16 M&S bra: 'This is the only bra I buy'
      Style
      Yahoo Style UK

      Thousands of women own this supportive and comfortable £16 M&S bra: 'This is the only bra I buy'

      And it caters for women up to a size H - joy!

    • You can now buy heated underwear to banish the cold - and it also soothes period pain
      Health
      Yahoo Style UK

      You can now buy heated underwear to banish the cold - and it also soothes period pain

      The 50°C setting claims to effectively reduce cramps during your time of the month...

    • Justin Bieber and wife Hailey pose in matching underwear
      Celebrity
      AOL

      Justin Bieber and wife Hailey pose in matching underwear

      Justin Bieber and wife Hailey have posted snaps of themselves in matching underwear days after their second wedding. The couple were first married in a secret ceremony in New York in 2018 but exchanged vows for the second time in South Carolina

    • Kim Kardashian’s Skims collection features a bizarre pair of asymmetric cycling shorts
      Entertainment
      Yahoo Style UK

      Kim Kardashian’s Skims collection features a bizarre pair of asymmetric cycling shorts

      The reality star just introduced us to the undergarment we never even knew we needed.

    • Kim Kardashian’s long-awaited Skims shapewear line is set to launch today
      Entertainment
      Yahoo Style UK

      Kim Kardashian’s long-awaited Skims shapewear line is set to launch today

      Every item from the inclusive undergarment range has been trialled by the reality star.

    • Kim Kardashian-West announces new name for shapewear range after backlash
      Entertainment
      Yahoo Style UK

      Kim Kardashian-West announces new name for shapewear range after backlash

      Kim, 38, sought to trademark the word “Kimono”.

    • Loungewear spending soars as more and more Britons work from home
      Entertainment
      Yahoo Style UK

      Loungewear spending soars as more and more Britons work from home

      Sales are up by 18.8 per cent.

    • 11 seriously sexy underwear sets to treat yourself to this Valentine's Day
      News
      Yahoo Style UK

      11 seriously sexy underwear sets to treat yourself to this Valentine's Day

      Whether you’re planning a romantic weekend away for your other half or plan to treat yourself on February 14, Valentine’s Day proves the perfect excuse to update your underwear drawer.This season, the high street has been struck by Cupid’s bow and retailers such as Figleaves and Marks and Spencer have stocked their shelves with seriously covetable lingerie sets.Those willing to splurge in the name of romance should head to Love Stories; a hot brand to have on your radar. Without a single underwire bra in sight, the lingerie label is here to provide a ‘holiday for your boobs’ (their words) and has been given the thumbs up by the fashion crowd.We have our hearts set on the pastel-hued bralette.Meanwhile, Figleaves offers inclusive sizes from 30B to 38G in a range of everyday styles sure to prove a great investment.From sustainable chic at Stella McCartney to seriously lust-worthy pieces, these are the best lingerie sets to treat yourself – or a loved one – to this Valentine’s Day.

    • The Savage x Fenty Valentine's Day collection has arrived, and it's as sexy as you'd think
      Entertainment
      Cosmo

      The Savage x Fenty Valentine's Day collection has arrived, and it's as sexy as you'd think

      And as size-inclusive as ever

    • The bralette for big boobs that ACTUALLY works
      Style
      Cosmo

      The bralette for big boobs that ACTUALLY works

      As tried and tested by us...

    • Health
      Yahoo Style UK

      Wearing loose-fitting boxers could boost men's sperm count

      Time to ditch those tighty-whities for boxers, lads?

    • It's officially OK to wear your underwear over your clothing, according to this NYFW designer
      News
      Yahoo Life

      It's officially OK to wear your underwear over your clothing, according to this NYFW designer

      Dion Lee’s NYFW 2018 show only used four words to describe the line in its notes: lingerie, military, sensuality, utility. Here's why.

    • Tom Ford debuts sexy men's flesh-tone undies at NYFW: So 'Zoolander'!
      News
      Yahoo Life

      Tom Ford debuts sexy men's flesh-tone undies at NYFW: So 'Zoolander'!

      Tom Ford presented his fall-winter 2018 menswear line during New York Fashion Week, with a handful of boxer briefs that matched each model's skin tone.

    • Why you should never keep underwear for more than a year
      News
      Yahoo Canada Style

      Why you should never keep underwear for more than a year

      Victoria's Secret shopping spree, anyone?!

    • We've been putting our bras on wrong
      News
      Yahoo Style UK

      We've been putting our bras on wrong

      Turns out the swivel technique isn't the best bra method.

    • Breast cancer survivors stun in lingerie shoot
      News
      Yahoo Style UK

      Breast cancer survivors stun in lingerie shoot

      50-year-old Maggie Prentice suffers from an incurable form of breast cancer.

    • Why this gynaecologist wants us all to ditch our knickers
      News
      Yahoo Style UK

      Why this gynaecologist wants us all to ditch our knickers

      Free your frou frou!

    • People are freaking out that Victoria's Secret is selling velvet panties
      News
      Yahoo Life

      People are freaking out that Victoria's Secret is selling velvet panties

      Victoria’s Secret has women all over the world excited this week by releasing a new line of velvet panties.

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