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    Women are ditching their bras for this comfortable alternative

    “This is so comfy"

    h&m

    • People are loving this £30 puff sleeve blouse from H&M - and it comes with a matching skirt
      Style
      Yahoo Style UK

      People are loving this £30 puff sleeve blouse from H&M - and it comes with a matching skirt

      It's perfect for a day at the park reuniting with loved ones...

    • Crown Princess Victoria of Sweden celebrates a decade of marriage with glamorous photo shoot in H&M dress
      Style
      Yahoo Style UK

      Crown Princess Victoria of Sweden celebrates a decade of marriage with glamorous photo shoot in H&M dress

      If it isn't H&M it is remarkably similar to a dress from the label's Conscious Collection.

    • H&M to trial clothes rental service for shoppers
      Entertainment
      Yahoo Style UK

      H&M to trial clothes rental service for shoppers

      The trial will only be available to H&M’s loyalty scheme members.

    • Bride mocked by 'good friends' for choosing to get married in H&M wedding dress she found in sale
      Lifestyle
      Yahoo Style UK

      Bride mocked by 'good friends' for choosing to get married in H&M wedding dress she found in sale

      The woman said the white, lace, off-shoulder design 'fitted really well'.

    • H&M is selling matching knitwear for dogs and their owners
      Entertainment
      Yahoo Style UK

      H&M is selling matching knitwear for dogs and their owners

      Twinning is winning!

    • Kendall Jenner wears H&M version of J Lo's massive Giambattista Valli gown
      Entertainment
      Yahoo Style UK

      Kendall Jenner wears H&M version of J Lo's massive Giambattista Valli gown

      We had to do a double take.

    • Stranger Things x H&M: how to shop the '80s-themed collection
      Entertainment
      Evening Standard

      Stranger Things x H&M: how to shop the '80s-themed collection

      If you have a penchant for Netflix (and let's face it, who doesn't?) chances are you have come across Stranger Things. H&M is now set to continue the Stranger Things trend, launching a capsule collection featuring a strong '80s aesthetic. From retro logo-adorned tees in the Stranger Things signature red, black and white colour palette, to summer-ready floral prints, the collection has everything you need to get your Stranger Things fix this summer.

    • Pregnant Meghan Markle wears £25 maternity dress for London outing
      Entertainment
      Yahoo Style UK

      Pregnant Meghan Markle wears £25 maternity dress for London outing

      The Duchess of Sussex demonstrated how to wear high street maternity wear on her first solo engagement of 2019.

    • Take a first look at H&M's Moschino collaboration, starring Gigi Hadid
      Style
      Cosmo

      Take a first look at H&M's Moschino collaboration, starring Gigi Hadid

      We'll be queuing up to get our hands on it

    • H&M pledges to make UK sizes bigger after years of complaints
      Style
      Yahoo Style UK

      H&M pledges to make UK sizes bigger after years of complaints

      The Swedish giant has finally listened to shoppers.

    • This Is Not a Drill: Moschino and H&M Are Collaborating on a New, Affordable Collection
      News
      InStyle

      This Is Not a Drill: Moschino and H&M Are Collaborating on a New, Affordable Collection

      On Saturday it was announced that H&M and Italian fashion house Moschino are linking up for a new line, called Moschino [tv] H&M.

    • Mother of Pearl, H&M and the new wedding dress brands to know about
      News
      Yahoo Style UK

      Mother of Pearl, H&M and the new wedding dress brands to know about

      These are the wedding dress launches you can expect to see on every bride this summer

    • H&M's New Studio Collection Is Truly A Work Of Art
      News
      Refinery29

      H&M's New Studio Collection Is Truly A Work Of Art

      For its latest collection, the H&M Studio design team took a minimalist page from their journey to Japan. Instead, the designers set their eye on a creating a poetic ode to the country's architectural aesthetic that results in a beautiful collection of workwear-inspired pieces that have us reconsidering what workwear even means. Pernilla Wohlfahrt, head of design and creative Director for H&M, emphasizes the new direction, saying: "This collection celebrates the vivacity of women.

    • 'Get over it': Mum of child model caught up in 'racist' hoodie controversy defends H&M
      News
      Yahoo Style UK

      'Get over it': Mum of child model caught up in 'racist' hoodie controversy defends H&M

      The Swedish label issued an apology earlier this week.

    • 15 cardigans under £40 to wrap up in this winter
      News
      Yahoo Style UK

      15 cardigans under £40 to wrap up in this winter

      The greatest thing about autumn? It’s the perfect excuse to invest in a whole new wardrobe.But when looking for transeasonal pieces, fashion is no longer defined by the stiff roll neck or itchy, oversized knits.Surprisingly, the cardigan has undergone a serious sartorial revamp this season.Once upon a time, fashion followers would have laughed at the very thought of wearing the granny knit but the likes of Christopher Kane and Gucci have reinvented the humble item as we know it.Now, the fash pack are swapping hoodies for ladylike pearl-buttoned cardies faster than we can raid our granny’s wardrobe.Browse the gallery above for the chicest cardigans to shop now.Follow us on Instagram and Facebook for non-stop inspiration delivered fresh to your feed, every day. For Twitter updates, follow @YahooStyleUK. Read more from Yahoo Style UK:How to master the art of transeasonal dressingThe fashion collaborations on our radar this seasonThe ultimate London Fashion Week SS18 trend guide

    • Feast your eyes on the dreamy Erdem x H&M collaboration
      News
      Yahoo Style UK

      Feast your eyes on the dreamy Erdem x H&M collaboration

      Stop what you’re doing. The first images of the Erdem x H&M collaboration have dropped and it’s everything we could have ever dreamed of and more.Inspired by Erdem Moralioglu’s love of nineties television, the romantic dresses captured in British film and his father’s coat (which his mother would lovingly drape over her shoulders) – the collection is truly an eclectic mix.Formal two-piece suits and victoriana-inspired lace meet slogan-emblazoned hoodies in a sartorial agreement between royalty and streetwear. And it’s hardly surprising, as the Brit label counts the Duchess of Cambridge and The Crown‘s Claire Foy as die-hard devotees.And the brand of the moment is set to tackle our wardrobes head on with everything from floral socks to chandelier-esque earrings on offer.The highly-anticipated collab is set to drop online and in stores on 2nd November so make sure to get saving.Take a look at our favourite pieces in the gallery above.Follow us on Instagram and Facebook for non-stop inspiration delivered fresh to your feed, every day. For Twitter updates, follow @YahooStyleUK.Read more from Yahoo Style UK: The fashion collaborations on our radar this seasonThe most popular fashion trends of 2017This teen has a brilliant hack for seeing if clothing looks good on her

    • The fashion collaborations on our radar this autumn
      News
      Yahoo Style UK

      The fashion collaborations on our radar this autumn

      Credit cards at the ready.

    • H&M have been called out for their sizing again
      News
      Cosmo

      H&M have been called out for their sizing again

      Not cool guys.

    • This clothing brand's sizing policy is making customers feel body-shamed
      News
      Yahoo Style UK

      This clothing brand's sizing policy is making customers feel body-shamed

      H&M is being accused of being dishonest.

    • H&M's new brand Arket will be available to buy online next week
      News
      Harper’s Bazaar

      H&M's new brand Arket will be available to buy online next week

      *Shopping klaxon*

    • H&M is selling Gucci-inspired loafers and naturally we need them
      News
      Harper’s Bazaar

      H&M is selling Gucci-inspired loafers and naturally we need them

      They'll work as a strong transeasonal shoe

    • This is what the ‘M’ stands for in H&M
      News
      Yahoo Style UK

      This is what the ‘M’ stands for in H&M

      Lots of us already know about the 'Hennes' part.

    • Size 12 woman asks H&M to solve its 'absolutely ridiculous' sizing policy
      News
      Yahoo Style UK

      Size 12 woman asks H&M to solve its 'absolutely ridiculous' sizing policy

      She couldn't fit into a size 16 dress.

    • All the best pieces from H&M's most sustainable collection to date
      News
      Yahoo Style UK

      All the best pieces from H&M's most sustainable collection to date

      Little of us pay attention to where our clothes come from. With fashion causing major pollution to the ocean and air, it seems an apt time to wise up to the environmental impact of your wardrobe.High street brands are well on their way to helping you out. H&M’s fully sustainable 2017 collection launches today. The Conscious collection is made entirely from recycled materials.BIONIC, a polyester made of plastic recycled from shoreline waste, has been turned into an ethereal pleated dress while a relaxed tuxedo made of organic silk joins a recycled polyester cocktail dress perfect for summer nights.Supermodel Natalia Vodianova is the face of the campaign. “The collection shows how the best style can be mindful the planet, to help protect it for the future,” she commented.For the first time ever, men’s and kids pieces have been included along with ecological unisex fragrances that can be worn separately or mixed to create your own unique smell.The Conscious range is part of H&M’s sustainability initiative. 26% of the brand’s entire design range is now sustainable with a hope to increase every year. By 2020, the retailer is hoping for 100% of its cotton to be sustainable.A number of celebrities are embarking on the sustainable route in a bid to influence our fashion choices.Emma Watson wore only eco-friendly outfits during her entire Beauty and the Beast press tour, revealing the details on a specially created Instagram. Anne Hathaway has just pledged to do the same for her new film, Colossal.Follow us on Instagram and Facebook for non-stop inspiration delivered fresh to your feed, every day. For Twitter updates, follow @YahooStyleUK. Read more from Yahoo Style UK:H&M is going to start making clothes out of poopHow to save the environment: Wash your jeans less often

    • Student’s Post Calling Out H&M About “Unrealistically Small” Clothing Goes Viral
      News
      Marie-Claire Dorking

      Student’s Post Calling Out H&M About “Unrealistically Small” Clothing Goes Viral

      We’ve all been there! Ruth Clemens took H&M to task about “unrealistically small” clothing [Photo: Facebook/Ruth Clemens]

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