For a woman who’s strictly gluten-free, Gisele Bündchen is getting awfully close to bread. The model is featured in Loewe’s new fall 2017 campaign wearing a hat plastered with an image of a loaf. No, the bread doesn’t even look gluten-free or even seven-grain. It’s — gasp — white bread.
According to Harold McGee’s book On Food and Cooking: The Science and Lore of the Kitchen, the reason that bread goes stale is “a kind of settling and strengthening” that happens to its starch molecules, resulting in “toughening effects that are undesirable” - AKA the bread going dry.
A new meme craze currently sweeping Japan invites social media users to post pictures comparing their babies’ adorably chubby arms to doughy bread rolls. No longer content with squishing their babies’ cheeks into the shape of rice balls (that’s another crackers craze, google it), Japanese parents have taken to Twitter to share images of their babies placed beside bread rolls and tagged with the Japanese equivalent of of #MyBabysGotTheBestBreadPhoto.