A watchdog is cracking down on celebrities who don't clarify if they've been paid to promote certain products.
Jake Gyllenhaal, the new face of Calvin Klein Eternity fragrances, reflects on his earliest scent memories, being an honest storyteller, and championing equality in Hollywood and beyond.
Lizzy Howell is one of the featured dancers breaking stereotypes in Target's "C9 Champion: We Are a New Kind of Strong" campaign.
At least that’s what Jacamo, the men’s clothing brand, appears to have been implying in its recent ad campaign. The brand – known for its diverse selection of sizes – has been accused of gender stereotyping in its new ‘real man’ ads.
“Are you beach body ready?” the tagline asked alongside a super skinny image of a model in a bikini. People were outraged by the Protein World ad, claiming it was demeaning and heaped on the body perfect pressure. To be beach body ready, you just need to head to the beach, right?
If a company’s been going for long enough you can be sure that at some point they’ll undergo a makeover. Changing and evolving is necessary in order to keep up with the times and make businesses relevant to modern day consumers. Some of these familiar logos have evolved so far their original is no longer recognisable.
(DontAcceptRape.com) “The first six weeks of college is the period when freshmen have the highest likelihood of being raped," Margaret Johnson, executive creative director at Goodby Silverstein & Partners tells Ad Week. She and her team recently released a campaign called “Unacceptable Acceptance Letters,” which highlights how one in five women will be sexually assaulted in schools across North America. ALSO SEE: Student who carried mattress in protest, Emma Sulkowicz, just released a simulated rape video “We timed our campaign to raise awareness at the earliest point when college becomes a reality—the time when incoming freshmen receive their acceptance letters,” she says. The campaign features a series of videos as well as a print ad, that highlight that moment when a student receives a college acceptance letter.
Who ever thought this shorts ad wouldn’t cause offense? There are some obvious rules when it comes to generating good marketing for a product, and shopping app Wish fell at the first hurdle when they insulted their target market with an ad for shorts. One of the most poignant reactions has come from a 27-year-old Bristol-based fashion designer, Christina Ashman, who turned the body-shaming concept on its head, posting a photo of her wearing a skirt on one leg, topped off with two middle fingers put up to the camera.
It’s nothing new that the advertising industry often struggles with presenting diverse models – but graphic design company Canva is really making this clear in their latest project, The Average Face of A Brand Model. For the clothing industry, it was a little different – but not much.
@iloveugly Trust that nervous instinct it’s probably trying to tell you something useful. “The images use women’s bodies as mere props and promote unequal power dynamics,” Rae Duff, the president for the National Council of Women for New Zealand told BuzzFeed. “It reflects how too often women in our society are seen as merely sexual objects and this feeds into our culture of abuse and violence against women.
Advertising is a part of our daily lives, it sullies our streets and seeps into our homes, manipulating, pressuring and even destructing; peddling debt, consumerism and negative body image. Street artists all over the world are stealthily fighting back with ‘subvertisng’, making spoofs or parodies of corporate and political advertisements. Their mission is to remind us that we are human beings and not consumers. So immune are we to the golden arches, the scantily clad models and the classic red and white of coca-cola, it’s likely you may have passed a subtle piece of brandalsim without even realising it. 1.