New York fashion label Sies Marjan is closing its doors

Amy de Klerk
Photo credit: JP Yim - Getty Images

From Harper's BAZAAR

One of New York's most colourful labels, Sies Marjan is closing its doors. The brand – which was founded by Dutch designer Sander Lak in 2016 and is renowned for its rainbow colour palette – has announced that it will be shutting as a result of the Covid-19 pandemic and the significant financial implications that this had for the brand.

"What we have worked on has been a dream come true," Lak said in a press release. "Thank you to everyone who has given their time and talent to Sies Marjan over the years. We have built a singular brand whose legacy is not just in the clothes and collections but within each person who contributed along the way."

Photo credit: JP Yim - Getty Images

Before launching his own label (which was financially backed by Howard and Nancy Marks), Lak had previously worked for Dries van Noten.

In 2016, he launched Sies Marjan, which is named after his parents, and revealed its first collection that February to a high-profile audience during New York Fashion Week, going on to win a CFDA Award just a few years later.

Over the years, the brand has gained many an A-list fan, always boasting a star-studded front row and consistently winning critical praise for the way Lak worked with colour. However, the closure of stores during the coronavirus pandemic (including Barneys New York, where Sies Marjan had an exclusive deal) was too much for the brand to withstand financially.

2020 is proving an incredibly difficult year for fashion brands, who are not only dealing with the result of a global lockdown, but are pivoting to find new ways of working in what is widely regarded as a broken fashion system. A number of brands have stepped back from the traditional fashion calendar and are dramatically pulling back on how many collections they produce.

Photo credit: JP Yim - Getty Images

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