Amazon might not have always been your first stop for stylish clothes, but the e-commerce giant is quickly establishing itself as a fashion heavyweight, not only offering styles from partner brands and luxury retailers like Shopbop (Amazon Prime members get free two-day shipping for all of the site's wares), but now entering the market with its very own labels. And, spoiler alert, they are so, so good.
Amazon brands Goodthreads, Daily Ritual, Lark & Ro, and, of course, Amazon Essentials, offer the most stylish basics - cozy sweaters, the softest tees, on-trend activewear, and even denim - and some special pieces that will take you from frigid days to that night's hottest event, all at insanely low prices. Not sure where to start? (We concede that the endless opportunities Amazon provides can be a bit overwhelming.) Check out the following 27 chic, endlessly wearable, ridiculously affordable items from Amazon's brands, but be prepared. Your shopping cart is about to overflow.