Love Island 2022 is almost here, which means our weeknights are about to be totally dominated by 'who coupled up with who' and 'what are the contestants wearing' chat. The show, which historically airs in the first week of June, has made a notable change to its fashion approach this year, with news that the cast wearing secondhand clothes for the first time.
Today, Love Island announced that eBay will be the show's first Pre-Loved Fashion Partner ever. Secondhand fashion is becoming increasingly in-demand, with the online marketplace reporting that it's made one pre-loved fashion sale every second so far in 2022.
"In the last year, searches for ‘preloved clothes’ have multiplied eightfold," reads a press release announcing the partnership, "with Gen Z in particular driving the recommerce trend, as 80% confirm that they have recently bought second-hand goods."
As for those most likely to shop pre-loved, the shopping trend tends to skew slightly younger. "Those aged 18 to 34 have the highest average percentage of second-hand clothes in their wardrobe (22%), nearly double that of over 55s (12%)."
Aside from being more budget-friendly, buying secondhand is also one of the ways you can help the environment and reduce waste. It also means you're more likely to have something unique about your look - both things we're excited to watch play out on-screen this year.
"We’re so excited to partner with Love Island this year and put pre-loved fashion, centrestage," explains Emma Tadd, Head of Fashion at eBay UK. "The impact of Love Island and its stars across the UK is undeniable and together we want to inspire the nation to choose pre-loved first when shopping - even if this means buying or selling one or two pre-loved items to start with, it’s a step in the right direction. We can’t wait to change the conversation and dress the Islanders in pre-loved outfits for the very first time.”
Heading up the Islander's secondhand styling is celebrity stylist and former Cosmopolitan Fashion Director, Amy Bannerman, who has championed shopping secondhand from a young age. Check out Amy's expert guide and top tips for shopping secondhand here.
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