World Earth Day: The stylish sustainable brands to shop

Maisie Bovingdon
Shopping writer
Looking for sustainable and eco-friendly fashion brands to shop this World Earth Day? We are here to help. (Getty Images)

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World Earth Day is one day of the year specifically dedicated to showing our support for protecting the environment.

This year marks the 50th birthday of the annual day, which was first celebrated in 1970, with a focus on climate change.

The fashion and beauty industry has started to see a shift in buyers making more conscious shopping choices, as well as brands dropping eco-friendly ranges, in an attempt to make a positive impact on the planet.

Some labels have made changes to various parts of the process, such as the sourcing of materials and manufacturing of garments, to help to reduce the impact on the environment.

While others offer a recycle service, where you can trade in your old clothes in return for a discount on your next item.

There are also initiatives set up by rental companies, such as Hurr and Cocoon Club, which allow you to borrow designer clothes and accessories when you sign up to their subscription, in a bid to reduce the amount of items that end up in a landfill.

Ethical brands have grown in popularity, while some brands strive to be eco-friendly, other labels have started to introduce “conscious” collections.

Other labels may donate a portion of sales to charities or organisations, such as the Tree Plant Project, which sees one tree planted for every sold item.

While there is still a bit of work to be done, there are a selection of sustainable high street stores and online retailers to shop at.

We have found the stylish sustainable brands for you to shop; from eco-friendly footwear, to clothes, as well as swimwear and jewellery.

Shop sustainable brands

Adidas | Shop here

Top pick: ULTRABOOST 20 SHOES | £159.95

Ultraboost 20 Trainers

Since 2012 the sportswear brand has rolled out numerous innovations to end plastic waste.

Not only has Adidas teamed up with Stella McCartney - who is an advocate of sustainability - they also use recycled polyester, as well as plastic in their products.

& Other Stories | Shop here

Top pick: Voluminous Open Back Midi Dress | £135

Voluminous Open Back Midi Dress

& Other Stories pride themselves on using 100% sustainably sourced cotton in their clothes, while their vegan shoes are made partly from the by-products of winemaking and recycled plastic.

The label also offer recycling initiatives for clothes and beauty products.

ASOS | Shop here

Top pick: ASOS DESIGN Farleigh high waisted slim mom jeans in washed black | £32

ASOS DESIGN Farleigh high waisted slim mom jeans in washed black

ASOS’ Responsible Edit is a curated collection for shoppers looking for clothes, swimwear, accessories and footwear made from sustainable fabrics that useless water, as well as recycled products.

The range includes items from ASOS own brands, including ASOS Design, as well as other labels.

Away That Day | Shop here

Top pick: Palma Top | £69 (Was £79)

Palma Top

Away That Day are a UK-based brand set up in 2018, and champion sustainability with their selection of swimwear items.

Their bikini and one piece swimsuits are made from a fibre called econyl, which is derived from pre and post consumer waste, which includes fishing nets and plastic waste that have been cleaned and constructed into chic swimwear.

H&M | Shop here

Top pick: Trench coat | £49.99

Trench coat

H&M aim to achieve 100% “climate positivity” by 2040, as the high street retailer aim to use renewable energy during its operations, as well as 100% recycled or sustainable materials by 2030.

In 2011 the company signed a pledge promising to commit to phase out hazardous chemicals in their textile and leather supply chains.

Now the company has a dedicated Conscious collection, which is a huge hit with those looking for eco-friendly purchases.

Levis | Shop here

Top pick: Ribcage Short | £50

Ribcage Short

Denim fabrics can use a lot of water, as well as hazardous dyes. However, the longstanding American fashion house are committed to sustainable denim production by using less water and harmful chemicals.

They have a range of collections for shoppers looking for eco-friendly buys, including their well thread range and water less jeans initiative.

Marte Frisnes | Shop here

Top pick: Blake Bamboo Bangle Gold | £155

Blake Bamboo Bangle Gold

The UK-based jewellery brand pride themselves on being an eco-friendly accessories company as they recycle and reuse materials to make their collection.

Everything from the bangles and bracelets, to necklaces, earrings and other jewellery items are made in their Birmingham boutique workshop.

Mother of Pearl | Shop here

Top pick: Tegan Shirt | £225

Tegan Shirt

In 2018 Mother of Pearl launched their first sustainable range of core classic pieces under the No Frills collection.

Not only do they stock garments made from natural or organic fibres, made using minimal chemicals, their eco-friendly ethos also filters into their London offices, which are run on green energy and are a plastic free zone.

Mother of Pearl pride themselves on complete transparency for their shoppers, and have acknowledged that while there are some items that use 5% synthetic material, they only use when absolutely necessary and are looking to phase them out.

Stella McCartney | Shop here

Top pick: Stella Smile T-Shirt | £175

Stella Smile T-Shirt

Stella McCartney was recognised as the first vegetarian luxury brand when it launched in2001, paving the way for other brands to opt for cruelty free and sustainably-sourced materials instead.

The designer brand use materials including re-engineered cashmere, organic cotton, recycled nylon, vegetarian leather, as well as wool from animal welfare farms, to create high end wardrobe staples that will not have a negative impact on our planet.

Veja | Shop here

Top pick: Veja V-10 Trainers | £115

Veja V-10 Trainers

Veja are a celebrity and royal-approved footwear brand, as Meghan Markle has previously worn items from the label.

The designs are made using fair trade and organic raw materials, offering customers full transparency when buying from the eco-friendly label.