Movember is an annual event that takes place in November to raise awareness of several men’s issues, including prostate cancer, testicular cancer, mental health and male suicide.
While Billie’s main demographic is women, the brand is taking advantage of the month to help fundraise for men’s health organisation the Movember Foundation, while also spreading the message that women shouldn’t feel ashamed of their facial hair.
In an advertisement released on the Billie YouTube channel, several models display their facial hair while detailing the many lengths women go to remove or conceal it, including waxing, shaving and bleaching.
“Our hair has a very important announcement to make,” the models state. “Women have moustaches too.”
The models explain that women “go through a lot to hide” their moustaches, but that they are “growing them out and joining in” for Movember.
“Cause a ‘stache is a ‘stache. And we shouldn’t let our perfectly good ones go to waste,” they conclude.
Every Movember, many men grow out their facial hair for the month in order to raise awareness and money for men’s health causes.
In addition to encouraging women to follow suit, Billie has set up a page on the Movember website, stating that the company is matching 100 per cent of donations and fundraising efforts towards the cause up to $50,000 (£38,815).
“We’re a brand built for womankind, but we’re thrilled to put our ‘staches to a good cause this Movember,” the company states.
Billie is reportedly the first women’s razor brand to participate in Movember and the first to depict women’s facial hair in a campaign.
Several Instagram users praised the firm for its depiction of women’s facial hair in its advertisement.
“Exactly!! No one should be required to remove something from themselves to be loved,” one person wrote.
“Ecstatic to see women be free!” another added.
In July 2018, Billie became the first women’s razor brand to show body hair in an advertisement.
A year later, the company launched another campaign showing women’s pubic hair, for which it received widespread praise.
To visit Billie’s Movember fundraising page, click here.
To read more about Movember, click here.