- Sports retailer Wiggle has launched a Recycle, Refresh, and Run initiative, encouraging runners to recycle their old running shoes.
- All you need to do is submit a photo recycling a pair of old running shoes at a charity shop, a clothing bin or even passing them on to a friend to receive a £20 voucher to spend on the site.
- The campaign runs until 31 October 2020.
In a bid to encourage runners to recycle their old trainers and reduce the amount of waste heading to landfill, sports retailer Wiggle is rewarding runners who recycle their old shoes. The Recycle, Refresh and Run initiative gives runners a £20 Wiggle voucher for recycling.
To get your hands on the £20 voucher, runners throughout the UK need to submit a photo of themselves dropping their shoes off to a charity shop, a recycling centre or just passing them on to a friend or relative. Photos can be submitted on the Recycle, Refresh and Run entry page.
In return, runners will get £20 towards Wiggle's range of running shoes.
'We’re delighted to be launching this campaign and we hope runners across the UK take advantage of this great saving,' said Fran Barata, head of Wiggle run.
'Once a pair of trainers lose their spring, runners will often move on to a new pair, and that’s important for those running long miles. A typical pair of running shoes will usually need replaced at around 250 miles – which, for some runners, can be accomplished in a pretty short space of time.
'But while those run shoes may no longer be ideal for dedicated run enthusiasts, they’re still viable as casual wear. It would be great to see those run shoes passed on, whether to a charity shop or simply handed down to friends and family.
'Recycle, Refresh, and Run is a great incentive that helps experienced runners update their footwear for less while keeping landfill free of excess shoes.'
This is the first time Wiggle has held a run shoe recycling campaign.
'We’ve really high hopes for this campaign,' added Fran. 'Those taking part are being ask to let us share their pics to help us promote the initiative far and wide. £20 is a significant saving on new run shoes and we hope as many people as possible take advantage of it!'
The campaign will run from 5 October to 31 October 2020. Runners will have until the end of November to redeem their voucher.
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