Why William and Kate changed their Instagram handle

·2-min read
Photo credit: WPA Pool - Getty Images

It's all going on over at camp Cambridge! Not only have Prince William and Kate Middleton, the Duke and Duchess of Cambridge, just launched their very own YouTube channel (complete with behind-the-scenes blooper footage, might we add), but they've also changed their Instagram handle.

When the royal couple first joined the social media site six years ago, they created the handle @KensingtonRoyal (a nod to their base at Kensington Palace). It quickly became a go-to account for royal enthusiasts, amassing some 12 million followers - and it's where they've continuously shared photos of their work, alongside more intimate family moments, including portraits of their three children (Prince George, Princess Charlotte and Prince Louis).

Now, the handle has been changed *can I get a drum roll, please...* @DukeandDuchessofCambridge. This makes sense for obvious reasons (it's easier for people who aren't fully embedded in all-things royal and who'd know the couple's links to Kensington Palace to find, for starters) and also maintains synergy between the couple's new YouTube channel name.

However, over on Twitter the @KensingtonRoyal handle is still in place. A quick search shows there's no account with the handle @DukeandDuchessofCambridge over on the platform, so perhaps it won't be too long before we see the switch made over there too.

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This all comes just a week after the Duke and Duchess shared a video of their family playing on the beach to celebrate their ten years of marriage – something we've never seen from the usually very private couple. It all seems to indicate that going forward, the Cambridges are keen to increase their presence online and that video is possibly their preferred medium in which to do so.

Judging by the comments left underneath their YouTube channel promotion post, there are a tonne of royal fans who'd be on board with that too. "The Duke and Duchess have upped their social media game. Love it!!," wrote one, while another added, "Definitely modernizing the Royal family. Love the increased social media presence 💜💜💜💜."

Since changing their handle, the Cambridges' newly-anointed Instagram account has already posted a sweet birthday message to Prince Harry and Meghan Markle's son, Archie, who is two today, and shared another teaser about Kate's photography project, Hold Still.

We can't wait to see what else the YouTube channel and revamped Instagram account has to offer. 😍

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