Why we all need to see the Salla 2032 Olympics campaign video

Jane McGuire
·1-min read
Photo credit: YouTube/Salla2032
Photo credit: YouTube/Salla2032

From Runner's World

  • The Lapland town of Salla has launched a tongue-in-cheek campaign to host the summer 2032 Olympics.

  • The video depicts locals taking part in summer Olympic sports, with the underlying message that the 'coldest town in Finland' is changing due to climate change.

The Lapland town of Salla has launched a campaign to host the summer 2032 Olympics. Yet unlike most Olympic bids, this one has an ulterior motive - to raise awareness of the effects of global warming.

The town has said that it is making the 'crazy bid' to raise attention about the climate emergency. The video depicts locals in Salla, where temperatures regularly fall to around -50 degrees Celsius, getting ready to take part in the Summer Olympic Games.

In the video, a runner can be seen carrying the Olympic torch saying, 'the heat is coming'. Locals are also depicted taking part in beach volleyball, mountain biking and surfing.

The Save Salla website reads, 'We've created this bid to raise attention about the climate emergency. Salla is changing. The whole planet is changing. Not in a good way.

'2032 will be a “turning point” in the battle against Global Warming. We either act now or our legacy to the next generation will be a worse planet than the one we met and we arrived to.'

Watch the campaign video here:

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