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The 24-year-old shared a selection of snaps from a lab in Milan on Wednesday, adding the caption, "in the lab creating new magic for you guys 💕 better than ever. @kyliecosmetics." Pictures show Kylie wearing a white lab coat, alongside videos offering a behind-the-scenes glimpse at how products are made.
Following the post, Kylie faced backlash from followers, with some honing in on the fact that she didn't appear to be wearing usual lab gear such as a hair net or gloves. Cosmetics developer and makeup artist Kevin James Bennett also took to Instagram to publicly criticise Kylie in a lengthy post, calling out manufacturers for allowing the pictures to take place "without following proper sanitation protocols."
Now, Kylie has responded to the criticism via comment on Kevin's post. She wrote:
"Kevin - this picture is not taken in a manufacturing facility. I would never bypass sanitary protocols and neither would any other celeb or beauty brand owner. That’s completely unacceptable I agree. This is a small personal space creating my own fun samples and taking pictures for content nowhere near the mass manufacturing. No one is putting customers at risk! Shame on you Kevin for spreading false information!!!!"
Prior to Kylie's response, fans had criticised the 24-year-old for apparently not wearing protective gear in pictures.
Commenting on her post, one fan wrote, "[Aren't you] supposed to wear gloves, mask and the hair net thingy???" Meanwhile, another added, "No gloves though 😬." A third wrote, "Where is your protecting cap?" with a fourth chiming in, "No gloves or a hair net in a lab??? Or even a mask???"
At the time, sources told Page Six that the cosmetics founder wasn't actually on the production floor while pictures and videos were being taken. Insiders shared that Kylie was in an accessible lab area where she could review colours and ideas, with Kylie confirming the same via her comment.
We have reached out to Kylie's reps for comment.
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