While your Instagram timeline is probably full of cute dogs and great memes under normal circumstances, you might have noticed celebs have been posting photos with their eyes closed recently. But why?
Following on from the onslaught of naked photos in aid of Breast Cancer Awareness last week, the likes of Kate Moss and Holly Willoughby have now been sharing photos without their eyes open.
A post shared by Holly Willoughby (@hollywilloughby) on Oct 20, 2020 at 9:11am PDT
And no, they're not half asleep, but rather posting the pics in aid of a new Mind campaign, urging people to 'take a moment' for their mental health. The photographs, taken by British photographer Ray Burmiston, are all in black and white, and are part of a virtual exhibition called Take A Moment.
Everyone from Idris Elba to Anthony Joshua, Ruth Jones, Katie Piper, Liam Gallagher, Ricky Gervais, Fearne Cottom and Helena Bonham Carter have taken part, and are encouraging you to, too.
Now more than ever, we need to take a moment. So let’s take a moment together. Photographer Ray Burmiston's new virtual exhibition @takeamoment4mind shares photos from a decade of outtakes from his studio - hundreds of moments where he asked his subjects to close their eyes for a few seconds, to refresh their connection with the camera. The exhibit captures powerful moments of self-reflection. Now, Ray is inviting you to become part of the exhibit in aid of Mind at takeamoment.uk #TakeAMoment4Mind
A post shared by Mind (@mindcharity) on Oct 20, 2020 at 5:20am PDT
TAKE A MOMENT 4 MIND Today is the launch of my virtual exhibition in aid of the charity Mind . You can see the full collection at takeamoment.uk For the next month I will be posting a variety of well know faces in portraits that hopefully resonate differently from how you've seen them all before. I believe that in this, the strangest of years the importance of being able to "take a moment" can sometimes make the difference between the light and the darkness . I would like to thank @mindcharity for their help and also all the people that gave their time and effort to make this happen . Enjoy the portraits and feel to share and tag in: #takeamoment4mind @takeamoment4mind No2 in the set -Helena Bonham Carter -Abbey Road Studios -2019
A post shared by Ray Burmiston (@rayburmiston) on Oct 20, 2020 at 3:23am PDT
To take part in the campaign, upload an image of yourself to the Take A Moment website with your eyes closed for the main grid, use the hashtag #TakeAMoment4Mind and donate £3.
More than 250 famous faces were photographed for the campaign, urging people to take a moment of calm for their mental health, and in a bid to raise money for Mind following a shortfall in donations amid the Covid-19 pandemic.
Close your eyes and take a moment, whenever and wherever you need it most. We are so proud to have today launched this virtual exhibition supported by so many amazing people all in aid of raising awareness and funds for @mindcharity and the vital work they do. Click the link in our bio to upload your black and white, eyes shut selfie and become part of the art! Don’t forget to share on your socials and tag @takeamoment4mind 🙏 #takeamoment4mind #virtualexhibition @rayburmiston
A post shared by Take A Moment 2020 (@takeamoment4mind) on Oct 20, 2020 at 6:11am PDT
Take a Moment for Mind is an incredible initiative between my brilliant friend @rayburmiston and @mindcharity A virtual exhibition where everyone can upload their own eyes closed selfie and be part of the art, raising funds and awareness for @mindcharity Visit https://takeamoment.uk/ @takeamoment4mind #takeamoment4mind
A post shared by K A T I E P I P E R (@katiepiper_) on Oct 21, 2020 at 12:54am PDT
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