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White Women Are Handing Over Their Instagram Accounts To Prominent Black Women Today

Photo credit: Getty Images
Photo credit: Getty Images

From ELLE

In a move to amplify Black voices, as part of Black History Month, a group of famous non-Black women with large social media followings are relinquishing control of their Instagram accounts today.

Alexa Chung, Charlotte Tilbury, Gwyneth Paltrow, Victoria Beckham and Kourtney Kardashian are just some of the women taking part in Share The Mic UK on October 1.

The campaign, led by Vogue's publishing director Vanessa Kingori and chair of the British Fashion Council Stephanie Pair and taken from a similar scheme which occurred in the US in June, was born from a desire for women to continue to lead the change following devastating examples of racism that we have witnessed in 2020.

The accounts will be handed over to a group of incredible Black women based in the UK, from ELLE's former deputy editor Kenya Hunt to Booker prize winner Bernardine Evaristo, who are all working to improve representation and inclusion and tackle racism in the UK.

There are 70 women taking part, with a combined social media following of 175 million, giving a monumental platform for Black women's voices to be heard at such a crucial time.

Here are just some of the incredible #ShareTheMic partnerships taking place:

Kenya Hunt (journalist) and Alexa Chung (fashion designer, TV personality)


Bernardine Evaristo (author) and Christiane Amanpour (foreign correspondent)

Charlotte Mensah (hair stylist) and Poppy Delevingne (model)

Liv Little (founding editor of Gal-dem) and Laura Brown (editor of InStyle)


Emma Dabiri (author of Don't Touch My Hair) and Gwyneth Paltrow (actress and Goop founder)

June Sarpong (broadcaster) and Victoria Beckham (designer, former Spice Girl)


Sharmadean Reid (beauty founder) and Charlotte Tilbury (beauty founder)

Vanessa Kingori and Kourtney Kardashian (businesswoman and TV personality)


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