Marks & Spencer is no stranger to a wacky fruit invention. We've already seen the launch of the Limelon, a hybrid between the lime and melon, Candy Floss Grapes, and an Orange Candy Melon that tastes like sweets.
Their latest weird and wonderful fruit launch tackles the humble strawb. They're called White Pearl Strawberries and yep, they're totally white instead of red.
A first for UK shops, the White Pearl Strawberries have white flesh and are entirely white on the outside, giving them slightly ghostly vibes if we're honest.
The seeds are also red instead of white, making it pretty much a reverse version of the fruit. According to M&S, the fruit is sweet like a normal strawberry, but with notes of pineapple and vanilla, which does sound nice we will admit.
Is there a new White Pearl Tropical Eton Mess on the cards, perhaps?
Reviews on social media are, urm, mixed to say the least, with some commenters saying they'd love to try them, and others exclaiming a hard no.
Some people have even said the new fruits will trigger those with trypophobia (a fear of a cluster of small holes or bumps) and honestly, we can kind of see why...
The new strawbs will be launching exclusively in M&S Foodhalls, so you'll have to head down to a physical M&S store rather than shopping online to grab a pack of the controversial fruit.
M&S has been full of announcements this month, and last week launched the first UK version of Melbourne's famous Magic Coffee. The new drink it pitted to be the next flat white, and apparently has the 'magic ratio' of coffee to milk for the ultimate drinking experience. Count us in.