Today, the sustainable fashion designer Bethany Williams has unveiled her first ever public artwork. The installation, a series of bold flags stretched across the roofs of London's Coal Drops Yard, is entitled 'All Our Stories' and serves as continuation of her acclaimed fashion collection, which debuted at London Fashion Week this year.
The colourful display marks Williams's inaugural public artwork and still bears all the hallmarks of the designer's ecological commitment. The 90 colourful flags will be strung up until the 5th September and will then be re-purposed into a limited edition, unisex fashion collection, including shirts and matching shorts, tote bags, masks and accessories. The collection will be sold in Kiosk N1C in Coal Drops Yard and Browns Fashion.
“We are delighted to be working with Bethany Williams for our latest summer flag art commission for Coal Drops Yard," says James Rayner, Retail Lead at King’s Cross. "This is an annual project that reflects the ethos of the area and our commitment to becoming a more environmentally friendly destination."
Williams is in fact only the second artist to embark upon the summer flag art commission for Coal Drops Yard. It launched in 2020 with Lauren Godfrey, and the annual project places decommissioning at the forefront of the considerations, emphasising that the artwork be only the first life of this fabric. Williams' flags are created from an organic Hemp Slub which is 100 per cent recyclable.
The installation speaks to more than just Williams's eco credentials. The designs are a vibrant and evocative collection created with illustrator and artist Melissa Kitty Jarram, based on the intergenerational stories from collaborative storytelling workshops that Williams conducted with the families from the East London grassroots organisation, The Magpie Project. The charity supports women and children who are homeless or at risk of homelessness, and the installation supports both the project and London College of Fashion’s Making for Change, a fashion training and manufacturing programme.
“I'm really excited to share this public art installation at Coal Drops Yard which is an area I have always been very interested to explore," says Bethany Williams. "It's such a joy to be able to celebrate all the beautiful communities’ stories in a public space.”
For more information, please visit: www.coaldropsyard.co.uk
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