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There are several discount shopping events throughout the year that we keep a close eye on, from Amazon Prime Day to Boxing Day sales.
However, there is one US-born sale event that many bargain hunters consider to be better than all the rest: Black Friday.
When is Black Friday 2021 in the UK?
Originally Black Friday lasted for one day – the last Friday in November. But, in recent years this has been expanded to include the following weekend and Monday (known as Cyber Monday) and some sales have even begun starting the weekend prior to Black Friday.
This year, Black Friday will fall on Friday 26 November 2021 and the event will run over the weekend until 29 November, which is Cyber Monday.
Last year Amazon's UK sale ran for a record two weeks, while high street brands such as John Lewis, Boots, Superdrug and Currys also started their sales a week in advance.
What is Black Friday?
The event originated in the US, with shops offering discounts the day after Thanksgiving.
Since Amazon brought the event online in the UK in 2010, it has rivalled other big annual sale events like Boxing Day and the January sales.
Why, you ask?
Well, a huge range of retailers have got onboard with Black Friday and slashed prices on big ticket items like TVs, sofas and coffee machines. It's a great time of the year to find a deal and, of course, an ideal opportunity save money on your Christmas shopping.
Where are the Black Friday deals?
With so many retailers getting involved this year, it can feel a little overwhelming knowing where to start.
So, we’ve produced a guide to help you get to grips with some of the key online retailers to shop this year.
Amazon | Shop here
Plus, sign up to Amazon Prime to get your purchases delivered the following day.
John Lewis | Shop here
From clothing to chic homeware and furniture, John Lewis is synonymous with style, choice and, most-festive of all, Christmas gift sets.
Whether you need a new sofa for those Netflix nights or a coat for your daily walk, this high street institution should be your go-to.
Currys | Shop here
Realised you needed a new TV or didn’t manage to get your hands on a bread maker last year? Well, the Curry’s PC World Black Friday sale is the place to look first.
Expect smart home gadgets, fridge freezers, washing machines, headphones and all sorts of other essential - and non-essential - gadgets to get you through the winter and beyond.
Argos | Shop here
Argos’ Black Friday sale usually includes everything from toys, games consoles and home audio devices; you’ll even find health appliances to help you look after your wellbeing.
Boots | Shop here
If it's beauty you're after look no further than Boots' Black Friday sale, that's sure to be filled with reduced gift sets to give this Christmas and if you're quick maybe a reduced beauty advent calendar or two.
Watch: How to find the best deals this Black Friday