A video posted by VETEMENTS (@vetements_official) on Jan 24, 2017 at 3:15am PST
Invitations to the Vetements show were individualized ID cards showing diverse faces from all nations.
At its latest runway show in Paris, the fashion world’s admiration and obsession with Vetements is still as strong as ever.
The brand — which you may remember for its $1,000 sweatshirts, $100 socks, and tons of celebrity fans like Rihanna — last season moved its show from the usual Paris Fashion Week schedule (September and February) to the Haute Couture calendar (January and July). This allows designer Demna Gvasalia more time to work on the collection while balancing his other job duties as creative director of Balenciaga.
Vetements’ fall 2017 show, which included men’s and women’s clothing, just ended; and already, social media is exploding with praise for the collection, from the invite to the diverse casting and, of course, the clothes.
The brand has been criticized in the past for not having enough diversity on the runway — so, seemingly in reply to the critics, this show featured people of literally every different color, size, and age. The show opened with an older lady in a fur coat, pencil skirt, and oversize sunglasses — the personification of a rich lady who lunches.
The show notes described the individual looks as Emo, Stoner, and Miss No. 5, to emphasize the stereotypes. Aside from the casting, the collection had all the classic Vetements styles: plays on proportion with padded trench coats, signature hoodies worn with clashing colors, and their signature oversize jackets.
Here’s what you need to know about the show, which plays with ideas of mistaken identity and stereotypes — and celebrates the individual.
The gym-teacher-meets-geography-teacher look in a plastic raincoat over a sweatshirt and cargo shorts.
A handsome-looking older gentleman in a shirt that looks a little too large, and brown corduroy pants held up with an extra-long leather belt.
The punk in green is a literal interpretation of an anarchist, down to the OTT spiked hair.
Is she a headmistress or a politician?
The metalhead/stoner look in full effect.
The blushing Vetements bride — today was the brand’s first foray into wedding dresses.
A photo posted by Suzy Menkes (@suzymenkesvogue) on Jan 24, 2017 at 8:41am PST
And even Anna Wintour went backstage to congratulate the designer and man of the hour, who was dressed in an IKEA jacket. Could it be a sign of the brand’s next collaboration? Imagine an oversize IKEA DIY dresser! Yes, please.
Vetements @vetements_official keeping it real!!! Love the idea of this presentation everything was just as it should be can't wait to see in the shops loved the celebration of individualism and reality! The Future! Sophia Neophitou RG @ruth_e_chapman #keepingitreal #vetements #realality #asitshouldbe #thefuture
A photo posted by 10 Magazine (@10magazine) on Jan 24, 2017 at 9:10am PST
Celebrating Vetements’ celebration of individualism.
A video posted by G-DRAGON (@xxxibgdrgn) on Jan 24, 2017 at 8:26am PST