The Weeknd's Reaction To Selena Gomez's Puma Collaboration Announcement Is All Of Us
If you don't know this by now, Selena Gomez and The Weeknd are pretty loved up right now?
Don't believe us?
Well, we'd like to draw your attention to rumours that the pair are living together in New York City, The Weeknd rescheduled his world tour around his girlfriend's kidney transplant during the summer, the pair's adorable comments about being 'best friends', the fact they bought a puppy, and the duo's date night after date night in NYC of late.
And just over a month since the pair gushed about each other's recent magazine covers, Gomez has announced that has collaborated with sports brand Puma on a new campaign.
Officially a part of the fam @puma #pumapartner
A post shared by Selena Gomez (@selenagomez) on Sep 18, 2017 at 10:00am PDT
Last night, the 'Fetish' singer announced the collaboration with an Instagram post in which she can be seen wearing head-to-toe Puma and staring seductively over her sunglasses at the camera.
Hours later, the post has received a whopping three million 'likes' (and counting), but it was Selena's boyfriend's reaction to the post that caught our attention.
Reposting the campaign shot on his Instagram stories, the Canadian crooner captioned the snap with smirking emojis, in that 'yeah, I know my girlfriend is hot' kind of way.
He also posted some behind-the-scenes shots of Selena rocking even more Puma merch in Polaroid shots.
In a press release about the collaboration, Gomez said that being a part of the brand was 'very exciting'.
'Puma has changed the game when it comes to the mash-up of athletic wear and fashion,' she gushed.
'It's amazing to see this influence on style and culture and I'm excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.'
And it's not entirely surprising the 25-year-old is overjoyed with the collaboration, given that a source told E! News the singer is reportedly making over $30 million for the two-year deal.
However, Selena isn't the only one to boast a collaboration with the sports brand.
Earlier this summer, her boyfriend and the company released a collaborative partnership with the release of XO Parallel trainers, which have been sported by both Selena and The Weeknd in recent weeks.
A post shared by The Weeknd (@theweeknd) on Aug 26, 2017 at 3:33pm PDT
What a dream team these two make.
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