30% of men will suffer from premature ejaculation at some point in their life. For them the problem can be a source of major embarrassment and shame, but if a new wearable device can do what it claims, the answer is coming.
At the Consumer Electronics Show in Las Vegas, a start-up specialising in sexual health and wellness, Morari Medical, unveiled a wearable patch and accompanying app, which, once fitted between a man’s scrotum and anus (informally referred to as the gooch), prevents early ejaculation.
In a statement, Jeff Bennett, CEO of Morari Medical, said : “PE [premature ejaculation] is the most common male sexual dysfunction and is experienced by 30% of men.
“Morari Medical is using science and data to address PE and restore confidence in sexual health. It’s our mission to use the latest technology to reframe climax control and serve millions of men to drive pleasure, enhance self-esteem, and live a fulfilled, healthy sexual life.”
The neurostimulation device works by interfering or temporarily inhibiting nerve signals between the penis and the brain, producing small electronic pulses that can help men avoid premature ejaculation and help them to extend sex.
The product consists of a small battery, a Bluetooth transmitter and a wireless transdermal electric neuromodulation (TENS) unit. Once it's on and connected to a smartphone, users can then increase or reduce the amount of stimulation released from the device.
"Morari’s product has the potential to have a profound impact on sexual health and to improve relationships through greater intimacy and better communication," said Dr. Aaron Davis of Everest Men’s Health in Minneapolis.
For now the product is at the prototype stage. However, the company plans to shoot its product into the market in 2023. So far, no pricing for the device has been announced.
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