Watch: Sainsbury's launches three mini Christmas adverts for 2020
Sainsbury's has created a series of three mini films for its 2020 Christmas advert, celebrating family stories and memories of Christmas food over the years.
Created to look like old home video footage, each of the nostalgic adverts centre around personal stories of modern British families.
The first short film, which is titled Gravy Song, tells the story of a father and his daughter on the phone reminiscing their favourite memories over the years. As well as the daughter explaining her hopes to be home for Christmas, we see them talk about Dad's gravy and his famous 'gravy song'.
In the second advert, Perfect Portions, we see a mother and son sharing happy memories of past Christmases, reminiscing about the way their Dad used to carve the turkey years ago. Sure to pull on your heartstrings, we see the mum tell her son that she purchased an electric turkey carver for this year in the hope everything will go to plan.
The third and final advert — Big Sarnie — will be released on Thursday 19th November. It will two show cousins catching up and remembering Boxing Day at their Nan's house. From her mega turkey sandwiches to the gravy, it sees them discuss happy childhood memories.
With many of us getting ready for a 'new normal' Christmas, each video shows how we connect with each other from wherever we are.
Emma Bisley, Head of Broadcast Marketing at Sainsbury's, says: "We know that this year has been different for everyone, so we wanted to take a different approach with our Christmas campaign by simply reminding people that Christmas dishes are gestures of love and care, served by up by those who matter most. It's our memories of these dishes, prepared by the people we love, that have the power to transport us home - whether we're there or not.
"It was important to us to focus on family connections and emotions, creating a relatable and heartfelt look at the memories Christmas brings, whilst providing a sense of optimism throughout. We hope everyone enjoys watching the collection and it takes them back to their fondest memories of food, home and Christmas."
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Recap Sainsbury's 2019 Christmas advert
Last year, Sainsbury's released a heartwarming Charles Dickens-inspired Christmas advert, celebrating the brand's 150-year history.
The two-minute clip depicted a Dickensian London in 1869 and tells the tale of a young boy called Nicholas who is wrongly accused of stealing oranges outside the British supermarket's first store.
Known as Nick the Sweep, the orphan is taken away to face further trials and tribulations over his accusation. Luckily for young Nick, Mary Ann Sainsbury was looking out for him and goes after the boy who has been banished out of town.
Mary, who knows the boy is innocent, lovingly brings him a bag of oranges and a warm blanket saying: "If you can't do something special for someone at Christmas, when can you."
"There was a shop in 1869 [and with it being] Dickensian London with loads of the tropes of Christmas we needed to play on that," Laura Boothby, head of broadcast marketing at Sainsbury’s explains, reports The Guardian. "How can you tell the origin story of Father Christmas – like Batman – and turn him into a superhero.
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