The Barbour Christmas advert 2021 stars none other than Paddington Bear. Using the original illustration style from Peggy Fortnum, the ad follows Paddington as he gets his Christmas gifts ready to give his caring family.
It is the first time ever that Fortnum’s illustrations have been animated since she sketched them for the original Paddington book, written by Michael Bond, in 1958 – A Bear Called Paddington.
In the ad, Paddington is fumbling around trying to think of a present to give his family when he starts looking through old family photographs featuring generations gone by. He realises that the same Barbour jacket has been handed down through the family and so decides to give the well-loved jacket a new lease of life by rewaxing it. In true Paddington style, he makes quite a bit of mess while doing it.
As good as new, he wraps the jacket up and proudly hands it to his dad, complete with the bear’s original label which reads: “Please look after this bear. Thank you.” On the back, Paddington has scrawled: “Thank you for looking after me.”
Barbour are celebrating 100 years of their rewaxing service which means their jackets can last for years. You can rewax your Barbour jacket at home, send it back to the factory to be rewaxed or, if you are close to London, take it into Selfridges to have it done there and then.
Paul Wilkinson, Group Marketing Director at Barbour said: “Paddington Bear is a much-loved children’s character who is kind-hearted and full of good intention even if he does get into scrapes along the way! To celebrate our Re-Waxing Centenary, we have centred the story around a thoughtful gift from Paddington as he re-waxes Mr Brown’s beloved Barbour jacket for Christmas. It’s nostalgic, humorous and sentimental and shows just how much our Barbour jackets are loved and become an important part of the family; if re-waxed at least once a year, they can last a long, long time”.
A part of the campaign, Barbour is also launching a children’s Paddington Bear collection, featuring sweaters and nightwear adorned with the famous bear.
A recap of 2020's Barbour advert
British heritage brand Barbour unveiled a 2020 Christmas campaign inspired by Raymond Briggs' much-loved children's book, Father Christmas.
The two-minute heartwarming ad, titled Father Christmas To The Rescue, saw Father Christmas help a young boy who wants to fix his father's broken heirloom Barbour jacket after his mischievous dog chewed it. Based on the true story of a cheeky Dachshund named Dudley, it's sure to put a smile on your face.
It begins with Father Christmas trying his best to glue the torn jacket back together. After countless attempts he finally heads to the Barbour factory to enlist the help of the experts — where they make it look as good.
At the end of the advert, we see the young boy leap with joy on Christmas morning after finding out Father Christmas has fixed his dad's much-loved jacket. It ends with seeing the family out for a walk in the snow, with the father telling his son that one day the jacket will be his.
A recap of Barbour's 2019 Christmas advert
The heartwarming 2019 advert, titled Thanks Mrs C, follows Father Christmas through the decades as he delivers presents to children around the world.
Animated by Dave Urwin (who also created the original 1991 animated film), the story celebrates Barbour's 125th anniversary, while capturing the spirit of Christmas.
The two-minute short film begins with Father Christmas explaining how his classic red coat has become worn over the years. He then goes on to open a present from his wife, finding an iconic green wax Barbour jacket wrapped inside.
The advert then follow Father Christmas as he delivers presents on Christmas Eve over three different decades, the 1930s, 1960s and 2019 — while always wearing his trusted Barbour jacket. "You would not believe what we've been through. Ah, if only this jacket could talk," Father Christmas says, speaking to his helpful dog.
Packed with charm, the feel-good campaign shows Father Christmas stumbling over presents, spilling milk left out for reindeer and stumbling over a telephone wire. While his trusted jacket has kept him warm, it too has rips and tears from years of delivering gifts (and wriggling down the chimney).
At the end of the advert, we see Father Christmas sit down with a warm cup of tea, looking at a photograph of Mrs C and thanking her for the coat he has worn for the past 125 years.
"The vision that Barbour shared with us for this fantastic campaign complements the brand of Raymond Briggs' iconic Father Christmas," Iain Harvey, producer at Illuminated Films explains.
"The character is part of British heritage for so many families every Christmas and to celebrate 125 years with Barbour is certainly an exciting moment in the character’s own timeless history. For us at Illuminated Films, having recently celebrated 25 years, we can’t imagine what the next century will envisage!"
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