We want to be a part of the Dior girl gang
Denim baker boy hats? Check. Slogan t-shirts with a feminist message? Check. Tinted sunnies, in-your-face designer branding and vinyl? Check, check and erm, check.
Yes, for SS18 Maria Chiuri Grazia reminded us that she’s one of the girls. Ever since her Dior debut back in 2016, the designer has made us see the French fashion house in a whole new light.
With a distinct feminist message through the aid of slogan t-shirts and an undeniable penchant for berets, many a millennial has hit ‘Follow’ on the brand’s Instagram in recent months.
But how has the creative director managed to make a label first founded in 1946 stay relevant?
Models stepped out in the mirrored venue of Musée Rodin decked in double denim, motorcycle-inspired leathers and t-shirts bearing feminist proclamations. And to remind us that she was originally an accessories designer for Valentino, Maria dressed the girls in fluorescent visors, denim newsboy caps and logo-emblazoned bags aplenty.
It’s as though the creative director dug through her daughter’s wardrobe as part of her trend research. And that wouldn’t be surprising, as she admitted last year that she cites Rachele and her twenty-something-year-old friends as her muses.
And Maria certainly drew the right sort of crowd at Paris Fashion Week, as ‘It’ girls Winnie Harlow, Alexa Chung and Emily Ratajkowski were in attendance.
But the designer didn’t forget the brand’s roots and also sought inspiration from the archives before sending models down the runway in deconstructed corset dresses. While others stepped out in quintessentially Parisian Breton stripes and berets.
It was a sartorial mix of old-meets-contemporary, with leopard print and patent pink thrown into the mix.
But if you only take one thing from the show, remember that the lizard-emblazoned jumper is in the running to becoming the next Coach dinosaur knit…
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