Over the next eight weeks, the British supermarket will begin removing magazines containing toys from its shelves, explaining that they are "pointless plastic" with a short lifespan. The ban will only remove those containing small plastic toys, but will not include educational or reusable craft items, such as colouring pens and pencils.
Skye, who has been encouraging the magazine industry to include eco-friendly alternatives, told the BBC: "I'm really pleased so many people have agreed with me and supported my petition - I want to thank everyone who has signed and shared my campaign to ban plastics from comics and magazines. Thank you to Waitrose for agreeing with us and no longer selling the unwanted plastic tat."
Marija Rompani, Partner & Director of Ethics & Sustainability, adds: "While we know these magazines are popular with children, some of the unnecessary plastic attached to them has become really excessive.
"Many in the younger generation really care about the planet and are the ones inheriting the problem of plastic pollution. We urge publishers to find alternatives, and other retailers to follow our lead in ending the pointless plastic that comes with children's magazines."
Over the past few years, Waitrose has been upping its eco initiatives. Back in 2019, the retailer announced it would stop selling Christmas crackers containing plastic toys from 2020, while it also revealed it is on track to making all own-label packaging widely recycled, reusable or home compostable by 2023.
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