Wait, so Every IG Outfit I Love Comes From This Affordable Brand?

·3-min read

I’m often asked what the best part of my job is, which is a pretty tough question when you love what you do. But if I had to choose just one thing, I’d have to say it’s discovering new and up-and-coming brands. There’s just something about happening upon a generally unknown label that feels so rewarding, especially when I get to share it here with you. Of course, in the day and age of social media, boutique brands have the potential to hit the big time practically overnight, so you need to act fast if you want to get in on the action before it goes mainstream. And of all the brands I’ve seen lately, none have the potential to be as stellar as Source Unknown.

I’d noticed a couple of influencers tagging Source Unknown on their Instagram wares a couple of months ago, and I didn’t think too much of it. However, after the pieces began to look more and more impressive, my interest was piqued, and I subsequently clicked through. What I found was a U.S. concept-type online store with an aesthetic and style similar to The Frankie Shop, Paloma Wool and Nanushka—only with more affordable price points.

Before long, everyone from Monikh Dale to Slip Into Style’s Ellie was wearing Source Unknown’s directional wares and accessories, and I was hooked. With items such as asymmetric button-up cardigans, double-layered blazers, checkerboard prints, oversized tailored trousers and plissé pleat midi skirts, everything Source Unknown peddles feels very of-the-moment.

Though prices seem to vary depending on the piece, I would go as far as to say they’re generally attainable, even if a bit of saving is required to get your hands on them. But for wardrobe enrichers that look incredibly premium and aren’t likely to be bought by anyone else in your inner circle, I reckon they’re worth it. Scroll on to see how fashion people are styling their Source Unknown finds and to shop my edit of the best pieces from its current collection.

INFLUENCERS IN SOURCE UNKNOWN

Allison Ho’s Source Unknown look—from her ribbed cardigan to her cow-print mules—is perfection.

Ellie Delphine has a knack for finding cool pieces from under-the-radar brands. Her skirt from Source Unknown being just one of them.

Knitted co-ords are still going strong, and I can’t stop thinking about Alyssa Coscarelli’s Source Unknown set.

Monikh Dale’s cardigan is from Source Unknown, and while it’s currently still in stock, we guarantee it won’t be that way for long.

Good tailoring at affordable prices is hard to come by, but not at Source Unknown.

Source Unknown also delivers excellent loungewear. Case in point: Jen Azoulay’s sweater-and-jogger set.

Another day, another impossibly chic ensemble from Lydia Tsegay, which is entirely from, yep, you guessed it, Source Unknown.

SHOP SOURCE UNKNOWN

Source Unknown Checkerboard Halter Knit Dress in Monochrome (£46)

Source Unknown Leather Layered Blazer in Cocoa (£159)

Source Unknown Flowy Rib Knit Cardigan & Pants Set in Bondi Blue (£118)

Source Unknown Wide Shaft Leather Boots in Caramel (£55)

Source Unknown Waffle Weave Trousers in Meringue (£64)

Source Unknown Loose Knitting Cardigan in Parakeet (£112)

Source Unknown Cutout Ribbed Knit Mini Skirt in Parakeet (£61)

Source Unknown Shearling Tote Bag in Brown (£42)

Source Unknown Shrunken Pixel Button Cardigan in Asparagus (£45)

Source Unknown Side Slit Maxi Plissé Skirt in Cornsilk (£64)

Source Unknown Twist Bustier Dress in Onyx (£60)

Source Unknown Mixed Chunky Knit Vest in Cream (£64)

Source Unknown Dumpling Pleat Clutch (£51)

Source Unknown Bootcut Corduroy Pants in Fuchsia Pink (£69)

Source Unknown Cinched Waist Boxy Blazer in Peanut (£157)

Source Unknown Fuzzy Crop Mohair Cardigan in Lemon (£69)

Source Unknown Half Belted Trousers in Pewter (£82)

Source Unknown Three-Piece Rib Knit Set in Lavender (£63)

Source Unknown Interlocking Chain Necklace (£35)

Source Unknown Open Back Ribbed Knit Midi Dress in Olive (£97)

Source Unknown Diagonal Button Up Second-Skin Top in Milk Chocolate (£43)

Source Unknown V-Cut Stitch Jeans in Blue (£62)

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This article originally appeared on Who What Wear

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