Victoria's Secret Fashion Show to be 'reimagined' in film format

The Victoria's Secret Fashion Show is set to be "reimagined" in a brand-new format.

Following criticism that brand executives didn't promote inclusivity or diversity, the long-running promotional event for the U.S. lingerie giant was cancelled in 2019.

Since then, bosses have recruited a new group of ambassadors, known as The VS Collective, and on Tuesday, they announced that the Victoria's Secret Fashion Show will return later this year.

"This film is the ultimate expression of the Victoria's Secret brand transformation. It will be driven by fashion, glamour and entertainment with a nod to beloved iconography from the past but in a bold, redefined way," said Raúl Martinez, head creative director at Victoria's Secret. "We are so honoured to offer our platform and have it explored through the lens and artistry of global creatives who celebrate the individuality of women's stories and perspectives."

Presented as a feature-length film, the project promises to "unite" art and culture by taking viewers on a journey depicting 20 innovative global creatives as they develop four "fashion curations" from the cities of Bogota, Lagos, London, and Tokyo. Contributors include Melissa Valdes, Bubu Ogisi, Ashley Okoli, Supriya Lele, Phoebe Collings, Jenny Fax, and Umi Ishihara.

The spectacle will be streamed internationally and culminate in a live fashion event.

"We are excited to introduce a completely reimagined version of the fashion show, while bringing back the very best of entertainment and fashion our customers have been asking for. We're celebrating the iconic heritage of the brand through a new generation of artists, and we can't wait to amplify their vision through our worldwide platform," added Chris Rupp, chief customer officer.