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Victoria Beckham SS11

Though bodycon dresses and oxy cradle-on-the-arm handbags still featured heavily in her SS11 show, the colour palete notably softened – a subtle hint at the future of the brand. [Photo: Getty]

As Victoria Beckham's label turns 10, we chart the brand's Fashion Week evolution

Danielle Fowler
Freelance Writer

Victoria Beckham‘s eponymous label is celebrating its 10th anniversary this season and the former pop star is certainly relishing the success.

To commemorate the milestone, the designer has launched an exclusive 16-piece collection which will be available to shop post-show – a not-to-subtle victory in the face of early critics.

Cast your minds back a decade and Beckham was the leader of the WAG pack and when she showcased her first collection at New York Fashion Week, her hair was still cut in the now-famous posh pixie ‘do.

Fashion’s biggest names crowded at the Waldorf Hotel in anticipation of what many predicted would be the first (and last) time the Spice Girl would rub shoulders with industry insiders.

But it was a resounding success (albeit a surprising one), as Selfridge’s made a beeline for the collection and has sold her label ever since.

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