As Victoria Beckham's label turns 10, we chart the brand's Fashion Week evolution

Cast your minds back a decade and you’re sure to have been guilty of grouping Victoria Beckham with the WAG pack. But the fledgling designer’s debut show shed her former girl band image with just 10 dresses.
Critics were so surprised (as expressed in countless glowing reviews) that they claimed Beckham must have had a ghost team behind her. In retrospect, the dresses could have been hand-picked from the designer’s own power wardrobe with figure-hugging silhouettes and pussybow blouses.
But department stores made a beeline for it and the rest is history. [Photo of Victoria Beckham at New York Fashion Week in 2008: Getty]

Though bodycon dresses and oxy cradle-on-the-arm handbags still featured heavily in her SS11 show, the colour palete notably softened – a subtle hint at the future of the brand. [Photo: Getty]

On September 11 2011, Beckham showcased the SS12 collection and it was a swift move away from her signature figure-skimming looks. Instead, models graced the runway in A-line mini dresses and roomy anoraks. [Photo: Getty]

For SS13, Victoria Beckham eschewed her famed love of the heel in favour of pastel-hued gladiator sandals and buckled loafers. Boxy shirts were tucked into primary red skirts and a miniscule wallet was all we needed. [Photo: Getty]

Victoria Beckham had the support of her tight-knit family back in February 2013, as her kids took to the FROW to support their mum (alongside David of course). In the same year, the label’s website launched with firm fans of the brand now shopping for the designer’s goodies online. [Photo: Getty]

Shortly before opening her highly-anticipated Dover Street store (a reminder that she’s a serious fashion player) – the designer debuted her SS15 line. Models stepped out in utilitarian workwear as Beckham returned to a more demure colour palette once again with boxy blazers and spring-fresh suits that wouldn’t look out of place in our wardrobe RN. [Photo: Getty]

A far cry from Beckham’s now-famous noughties style, models were clad in a oversized checks (and oversized looks) for her SS16 show. Gone were heels in favour of white mannish mules while structured suits took the place of her once go-to dresses. [Photo: Getty]

Back in September 2016, the designer showcased one of our favourite collections to date. Bringing a whole new meaning to the term “I woke up like this”, Beckham dressed models in crushed velvet robes and midnight blue ensembles. If only we could afford to go to work dressed head-to-toe in the label – it would sure make getting out of bed on a morning a whole load easier… [Photo: Getty]

On September 10 2017, Victoria Beckham demonstrated how she now views feminity. Long gone are the hip-grazing shift dresses and power handbags in favour of softer silhouettes and sheer, floaty fabrics. [Photo: Getty]