Victoria Beckham is moving in a new direction with her fashion label as she today launches VB Body, a permanent capsule collection of form-fitting basics, which are designed to celebrate the wearer's shape. More affordable than what usually sits in her collections, the capsule – which includes a crop top, skintight dresses, pencil skirts and leggings – fits somewhere between shapewear and ready-to-wear, and suggests a new direction for the luxury label.
Beckham says that she is returning to her roots with these clingy dresses, a style which she was known for when she first launched her label back in 2008. Although her brand – and her personal style – has previously focused on sleek tailoring and oversized fits, she says that this collection is a return to "the founding principles of the brand’s DNA".
"Femininity and sensuality are the foundation of VB Body," she said in a brand press release. "Encapsulating sexiness at its purest and most simple, the new collection sees the female form reclaiming centre stage."
Every single piece in the collection is created in an exclusive fabric – a luxury, compact woven knit, which is designed to create a strong profile, while it also aims to gently sculpt and flatter the figure. There are seven silhouettes on offer in the collection, which come in a core 'modern neutral' palette of black, white, blush and chocolate brown, but added brights will be introduced seasonally, starting with tomato red for SS22.
The launch of VB Body nods to a wider trend in the fashion industry for more empowering dressing which celebrates women's bodies, something which was seen in a big way on the catwalk for AW22, and has been hugely embraced on the red carpet post-pandemic, whether that's in the form of skintight frocks, naked dressing or lingerie worn as ready-to-wear. Beckham too has personally embraced this, swapping her oversized suits and pussybow blouses for slinky dresses and slips in recent months.
But, this launch is also part of a wider strategy for Victoria Beckham's brand, which has consolidated its diffusion and mainline labels and significantly reduced its prices, hoping to create a more profitable business model.
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