Victoria Beckham is heading back to her roots as she launches affordable basics and clingy dresses

·2-min read
Photo credit: Jeff Spicer/BFC - Getty Images
Photo credit: Jeff Spicer/BFC - Getty Images

Victoria Beckham is moving in a new direction with her fashion label as she today launches VB Body, a permanent capsule collection of form-fitting basics, which are designed to celebrate the wearer's shape. More affordable than what usually sits in her collections, the capsule – which includes a crop top, skintight dresses, pencil skirts and leggings – fits somewhere between shapewear and ready-to-wear, and suggests a new direction for the luxury label.

Beckham says that she is returning to her roots with these clingy dresses, a style which she was known for when she first launched her label back in 2008. Although her brand – and her personal style – has previously focused on sleek tailoring and oversized fits, she says that this collection is a return to "the founding principles of the brand’s DNA".

Photo credit: Getty Images
Photo credit: Getty Images

"Femininity and sensuality are the foundation of VB Body," she said in a brand press release. "Encapsulating sexiness at its purest and most simple, the new collection sees the female form reclaiming centre stage."

Photo credit: Courtesy of Victoria Beckham
Photo credit: Courtesy of Victoria Beckham

Every single piece in the collection is created in an exclusive fabric – a luxury, compact woven knit, which is designed to create a strong profile, while it also aims to gently sculpt and flatter the figure. There are seven silhouettes on offer in the collection, which come in a core 'modern neutral' palette of black, white, blush and chocolate brown, but added brights will be introduced seasonally, starting with tomato red for SS22.

Photo credit: Courtesy of Victoria Beckham
Photo credit: Courtesy of Victoria Beckham

The launch of VB Body nods to a wider trend in the fashion industry for more empowering dressing which celebrates women's bodies, something which was seen in a big way on the catwalk for AW22, and has been hugely embraced on the red carpet post-pandemic, whether that's in the form of skintight frocks, naked dressing or lingerie worn as ready-to-wear. Beckham too has personally embraced this, swapping her oversized suits and pussybow blouses for slinky dresses and slips in recent months.

Photo credit: Craig Barritt - Getty Images
Photo credit: Craig Barritt - Getty Images

But, this launch is also part of a wider strategy for Victoria Beckham's brand, which has consolidated its diffusion and mainline labels and significantly reduced its prices, hoping to create a more profitable business model.

The VB Body collection is available to shop now, with prices starting at just £90.

Photo credit: Courtesy of Victoria Beckham
Photo credit: Courtesy of Victoria Beckham

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