Victoria Beckham Beauty Just Dropped A Mascara That Actually Makes Your Eyelashes Grow Longer
Update 18/1/21:
Having launched luxe eyeshadow palettes, teamed up with skincare legend Augustinus Bader, and created a range of lipsticks inspired by her time as Posh Spice, Victoria Beckham has started the new year off with her most anticipated make-up launch ever.
Yup, we're talking about Victoria Beckham Beauty's debut mascara, Future Lash. Or, what we're calling, our one stop shop for seriously great lashes.
Victoria Beckham Beauty Future Lash Mascara - £26
Why? Because not only does Future Lash lengthen, lift and define your eyelashes, its formula is also vegan, smudge-proof, sweat-resistant and non-clumping. Not to mention, it actually helps your eyelashes grow longer over time.
With a swanky combination of conditioning and anti-breakage ingredients like Niacinamide, Shea Butter, and Panthenol nourishing your eyelashes each day, expect to have stronger, longer lashes in no time.
Speaking on her latest make-up drop, Beckham said:
'I was tired of my mascara being unable to keep up - always smudging, flaking, or harming lashes. The perfect mascara is something I’ve had in my head since day one, and to create my own, I wanted to remain what I needed from the ground up. We nailed it with Future Lash. A clean formula with plant-based polymers, for ultra-black, fluttery lashes, and unlike anything I’ve tried. It’s an instant essential, it’s that good.'
Simply swipe on to even your shortest lashes using the micro-bristle brush for your flutteriest eyelashes ever.
Update 18/11/19:
Victoria Beckham has teamed up with her go-to moisturiser brand, Augustinus Bader, for our skincare collab of dreams. There is no denying the ‘VB Glow’ and lucky for us, you can now buy the skincare-make-up-hybrid product on Tuesday 19 November. Alarms at the ready.
So far the collaboration between the two beauty brands features one product: the Cell Rejuvenating Priming Moisturiser which will set you back £92 but for a good reason. It not only provides skin with an instant hit of radiance but also contains some serious high-tech skincare which supports the skin’s cell turnover which, you guessed it, results it glowy, plumped skin all year round. It’s all about the glow.
The internet are hoping it’s similar to the primer Victoria created for her collaboration with
Estée Lauder a few years ago. The ‘Morning Aura Illuminating Creme’ provided a dreamy, hydrated-dewiness to skin whilst adding a hint of pearlescent highlighter to make skin appear illuminated.
Posh Spice herself said:
‘It’s been a dream to develop, with Augustinus, a priming moisturizer that works to improve the health of my skin and give me that fresh, natural glow that I love.'
VB has mentioned in numerous interviews and on her Instagram that she is a loyal user of Augustinus Bader’s The Cream, the idea behind it being that you only need one cream to achieve your skins optimum potential, rather that the 12-step skincare routine that seems to be of the moment.
We eagerly await getting our hands on it and hope this is just the beginning of Victoria’s skincare product journey (for our sakes).
Update 15/10/19:
After last month's highly anticipated launch of Victoria Beckham Beauty, the fashion and make-up mogul has dropped her latest addition to her new beauty line.
Having kicked off the cosmetics collection with a 'Smokey Eye Wardrobe' complete with a curated range of Eye Brick eyeshadow palettes, Lid Lustre cream shadows and Satin Kajal Liners, VB has branched out into lip products with her Your Perfect Pout lip kit.
Beckham's debut lip drop includes a Bitten Lip Tint in Bisou (a matte gel-like formula in an appropriately Autumnal claret wine shade that's universally flattering) and six vitamin E-infused, waterproof Lip Definer pencils in a variety of nude hues to suit a range of skin tones.
Speaking on her new lip products Beckham said, 'Anyone who knows me knows I’m obsessed with both lipliner and shades of nude, so it was only natural that for my second collection I’d introduce the two lip essentials that I use to create my perfect nude lip look every day.'
SHOP VICTORIA BECKHAM BEAUTY YOUR PERFECT POUT NOW
Update 14/9/19:
It’s here. The most anticipated make-up line of the year has landed, yes, we’re talking about Victoria Beckham Beauty. After giving us a sneak peek earlier in the week, Beckham’s debut make-up collection has finally dropped. And you won’t be disappointed.
Kicking off the clean beauty brand is Victoria’s Smoky Eye Wardrobe. Having firmly established her signature brown smoky eye over the past decade, it’s unsurprising that the make-up mogul’s first move was to drop a capsule collection of serious eye make-up. In fact, Beckham’s seemingly been working on the first products from her eponymous brand for years now, saying, ‘Eyes are very signature for me. The products may be new, but they’ve been a lifetime in the making.’
What’s in Victoria’s personal smoky eye wardrobe we hear you ask? Three failsafe eye products that Beckham herself keeps in her make-up bag.
First up is a satisfyingly sleek (and totally plastic-free) Smoky Eye Brick (£48) eyeshadow compact in four iterations that nod to the designer’s fashion prowess: Signature (VB’s favourite shades for a day time contoured eye look), Tuxedo (your vegan-friendly kit for the ultimate smoky eye), Tweed (warm autumnal shades of terracotta and deep plum) and Royal (vegan hues of navy blue).
Four pearlescent cream Lid Lustre (£28) eyeshadows inspired by the healing and protective power of crystals that Victoria always surrounds herself with, and three shades of Satin Kajal Liner (£20), including what might just be the best kohl pencil we’ve ever come across, complete the collection.
The best bit? Victoria Beckham Beauty is on a mission to set higher standards in beauty by using minimal plastic, 100% post-consumer waste secondary packaging and shipping materials that are recyclable or biodegradable. Even the pouch your order is delivered in is reusable. So now you can nab the entire collection and do the planet a favour as well.
Update 11/9/19:
Having teased us with behind-the-scenes footage of her upcoming beauty line back in July, Victoria Beckham has finally confirmed the launch date of the most anticipated make-up drop of the year.
The designer took to her new Victoria Beckham Beauty Instagram account to reveal the launch date, posting a boomerang of what we can only assume is the make-up mogul's own eye alongside the caption:
'The final countdown starts NOW -#VictoriaBeckhamBeauty launches in just four days. Stay tuned for more news about the debut collection. Beauty that moves you. Link in bio. #CleanBeauty
From the smokey bronzed eyeshadow, fluttery lashes and straight pencilled eyebrows, we're guessing the new line will include everything you need to recreate the Brit's signature beauty look.
Beckham also posted an image of the make-up line's logo that links through to her new website where a countdown to launch awaits eager fans. Currently on just over three days, we can surmise that the Victoria Beckham Beauty line is going to drop on Saturday 14th September, slap bang in the middle of London Fashion Week.
Watch this space for more details as they drop.
Update 9/7/2019:
Victoria Beckham has revealed a sneak peek from behind the scenes on set where the designer was shooting content for her upcoming beauty line, Victoria Beckham Beauty.
Taking to Instagram, the entrepreneur posted a video that showed the mum of four looking seriously glowy whilst saying to camera, 'I am so, so excited. I can’t wait to share, I cannot believe it’s finally here – I’ve been working on this secret project for a long, long time.'
Beckham also gave fans a second hint at what's to come from her upcoming beauty line via a candid selfie from her dressing room. Barefaced apart from a pair of black gel eye masks, the ex-Spice Girl looked radiant. We can only assume it's courtesy of her new skincare line which, if hashtags are to be believe, is set to be focussed on 'clean' and 'real' beauty.
Watch this space for more information.
Victoria Beckham has announced today that she is launching Victoria Beckham Beauty, adding another string to her already great big bow.
'I want to take care of women inside and out, providing them with the must-have items in makeup, skincare, fragrance and wellness that I feel I need in my own life,' the designer said in a statement.
Launching as a digital-native brand, the line will be sold through victoriabeckham.com later this year, and will be headed by co-founder and CEO Sarah Creal, who most recently served as head of global make-up development and marketing at Estée Lauder, where she worked with Beckham on the hugely successful Victoria Beckham x Estée Lauder capsule collection.
'Victoria has an innate love of beauty that started when she was very young, and has continued unabated,' Creal said in a statement. 'This authenticity is going to infuse the entire business strategy, and because everything will be directly overseen by Victoria, the line will be elevated and impeccably curated.'
'I was going direct to the consumer with regards to fashion before I had a standalone store, so this isn’t new to me,' Beckham said, having announced the launch of her own beauty YouTube channel last year in a move designed to allow her to engage directly with her fanbase.
'Just like I spend so much time in the fitting room getting to know what my customers want to wear, I’m going to be asking women to tell me which products they want me to develop for them in the beauty and wellness arenas. It’s important for me to know what they want,' she said.
David Belhassen, Founder of NEO Investment Partners, who is backing Victoria Beckham Beauty said: 'Victoria Beckham Beauty is an authentic and modern brand with high potential. Victoria and Sarah have the vision and drive to launch the most desirable beauty brand offering on the market.'
Victoria Beckham Beauty will officially debut in Autumn/Winter 2019, but if Beckham's own signature beauty look is anything to go by, we're predicting there'll be a pristine nude lip and smokey eye offering.
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