Vicky Pattison was pictured out shopping days after returning from a Portugal holiday, seemingly breaking lockdown travel rules.
The I'm A Celebrity...Get Me Out Of Here! winner shared a photograph of herself on a plane on 11 July to Instagram, writing: "Next stop... Portugal."
Then 10 days later on 21 July, the 32-year-old posted a snap of boyfriend Ercan Ramadan, captioning the photo: "It's good to be home."
Photos said to be taken the same day captured Pattison shopping with Ramadan in Bicester, Oxfordshire, apparently contradicting government rules.
While the UK has established "air bridges" with certain countries meaning travellers do not need to quarantine either end if they do not have symptoms, Portugal is not one of them.
Currently, the government states those returning from Portugal and other countries not on the list should self-isolate for 14 days and not leave the place where they are staying. Those who refuse can be fined up to £1,000.
Yahoo News UK has contacted representatives of Pattison for comment.
Pattison kept fans up to date on her holiday by sharing a few photos on her main Instagram profile and also on her travel page.
On 12 July, the former Geordie Shore cast member posted a shot of the scenic view of a pool, lake and hills she had from her chosen resort.
She described it as her "first official trip" following the relaxing of lockdown rules for UK holidaymakers.
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Pattison captioned the post: "I almost feel bad about posting this...
"Good Morning from paradise!!! My first official trip away post strict lockdown rules and there was literally only one place I wanted to go: @juicemasterretreats.. And I’m sure you can all see why."
Additional reporting by SWNS