Vera Wang unveils prosecco brand

·1-min read

Vera Wang is gearing up to launch her very own prosecco brand.

The fashion designer, known for her elegant bridal gowns and dazzling red carpet dresses, has partnered with the team at Italian wine producer Araldica to create PARTY, a premium sparkling wine.

After dedicating much of her career to the wedding industry, Vera explained that developing the prosecco was a "natural extension" of her skills.

"First and foremost, I am a designer, but I am also an entrepreneur and brand builder. I've dedicated my entire life to designing how people celebrate, and not just their weddings - from what they wear to how they entertain, from their tableaus and tablescapes, to how they live at home - and now, what they drink!" she exclaimed. "Why prosecco? Celebration! When I think of romance, fun, laughter, joy, friendship, I think of prosecco, it is the wine that personifies emotion and sheer happiness."

PARTY is crafted from 100 per cent Glera grapes and boasts "aromas of apple and stone fruit," as well as citrus notes.

And Vera took a hands-on approach to the entire process, right down to designing the sleek matte silver bottle featuring neon yellow branding.

"This project involved input from my friends, family, even clients. A sort of family affair!" she added.

Meanwhile, Araldica's Claudio Manera emphasised just how thrilled he was to collaborate with the fashion icon.

"At Araldica we celebrate our roots, land, and people, balancing our drive for innovation with respect to tradition," he stated. "Vera Wang has our same philosophy, making this collaboration organic for us. This wine speaks to her fresh perspective, taste, passion, and dedication to crafting a premium prosecco."

PARTY is priced at $25 (£18) per bottle.