12 vegan makeup brands you need to know about

Victoria Jowett
Photo credit: Instagram

From Cosmopolitan

Ready to embrace a vegan lifestyle? It's never been easier. Yup, more and more beauty brands are jumping on the vegan hype and ditching animal-derived ingredients all together. If you're thinking about making the switch, here's where to start...


1. Cover FX

Created and developed by former chief chemist and MD at MAC cosmetics, it's no surprise that Cover FX products have become some of our most-reached for makeup. The entire range is cruelty-free and vegan (with the exception of MintTint FX & MintGlaze FX).

Hero products:

2. Inika

Arguably one of the most popular vegan makeup brands, Inika has tonnes of choice from liquid foundations to highlighting creams and super-pigmented lipsticks.

The brand are PETA certified and cruelty-free; they don't test any of their products on animals and all products are vegan.

Hero products:

3. Axiology

Axiology is a vegan lipstick brand that's dedicated to producing creamy, pigment-packed lipsticks in a spectrum of shades from jet-black to poppy red.

Hero products:

Photo credit: Courtesy of brand

4. Kat Von D Beauty

Last year, Kat Von D announced plans to reformulate her entire cosmetics line to ensure every product was vegan. While the process takes a while, she already has a section of her website titled #VeganAlert which is full of products that do not contain any animal products or by-products, and have not been tested on animals.

Hero products:

5. B. Beauty

A bargain vegan beauty brand, B. is exclusive to Superdrug, which means it's totally wallet-friendly. Their website explains that B. "does not contain any animal derived ingredients or by-products, even beeswax which can often be found in mascara."

Hero products:

6. PHB Ethical Beauty

PHB pride themselves on making cosmetics with safe, natural, organic ingredients, their products are cruelty-free, vegan, and 100% halal certified, plus the products come in some killer shades.

Hero products:

7. Jeffree Star Cosmetics

The brand are known for creating some of the coolest colour palettes around, and lucky for us, every single product is vegan-friendly.

Hero products:

8. Eco Tools

Purse-friendly makeup brush brand, EcoTools, offer a huge selection of brushes, all of which are vegan.

Hero products:

9. ELF Cosmetics

Affordable makeup brand, E.l.f, is a firm fave with everyone from Beauty Vloggers, to Makeup Artists. Luckily, the entire cosmetic line is vegan-friendly, however, not all the skincare and brushes are - so be sure to check the listed ingredients before making a purchase.

Hero products:

10. Pacifica

Not only are Pacifica Cosmetics all natural, but the makeup line is also 100% vegan.

Hero products:

11. Hourglass

Hourglass recently made the commitment to be 100% vegan by 2020. In the meantime, whilst not every product from the brand is currently free from animal-derived ingredients, they have an extensive list of makeup that is, check it out here.

Hero products:

12. Milk Makeup

Guys, Milk makeup has fiiiinally made it over to the UK, and now we have yet another dreamy vegan makeup brand to shop. We're obsessed with everything from the Kush Mascara to the Blurring Foundation...

Hero Products:

Follow Victoria on Instagram.

('You Might Also Like',)