We've spent years coveting the beauty looks on the Valentino haute couture and ready-to-wear runways. We've also spent years (impatiently) waiting for today's big beauty news: Valentino's first make-up collection is launching in the UK on May 31.
Valentino Beauty is launching as a complete line from the start, with a foundation available in 40 shades, 50 lipsticks, and "experimental" eye products. "Pierpaolo Piccioli, creative director of Maison Valentino, delivers his vision of beauty according to the time we are living in, by bringing his inclusive aesthetic where emotions, dreams, and individuality are essential," notes the announcement. "Valentino Beauty is human beauty, a couture make-up open to all genders, ages, and cultures."
There isn't just one face of the make-up collection. Piccioli chose 16 "eclectic" talents to represent the many facets of the Valentino brand. "Beauty is a complexity resolved through love. Beauty is democratic. I look at the identity of each individual, the uniqueness that encloses diversity and inclusivity," he notes in the release. "Beauty is about grace. Grace is something that you cannot describe, it is a perception. Beauty is something that gives me emotion. It is a connection."
This collection marks the first colour cosmetics launch from the storied fashion house, though it's a major force in the fragrance space. The first Valentino fragrance dates back to 1978, while the latest launch, Voce Viva, debuted in September of 2020 with Lady Gaga serving as the face.
Valentino Beauty will launch with a month-long pop-up at Selfridges on May 31.
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