Usher Just Dropped Limited-Edition Apparel Ahead of His Super Bowl Halftime Performance
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It wouldn’t be an Usher halftime show without some killer merch.
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The American singer partnered with the NFL and sportswear brand Mitchell & Ness to drop an exclusive apparel collection ahead of his much-anticipated Super Bowl LVIII performance, which takes place on February 11 in Las Vegas. Releasing today, the limited-edition drop offers fans six pieces that blend the signature motifs of football and music—much like the halftime show itself.
The Usher Event Night Tee, for instance, shows off a multicolored helmet alongside a golden microphone and fireworks—and, of course, the Grammy winner’s name adorning the graphic in massive purple letters. The Usher Crew sweatshirt has similar imagery, with stadium lights, a helmet, a football, and an orange down indicator all taking a spot on the front of the piece. A standout from the release is the Usher SBS Worldwide tee, which includes a large, red-hued image of the singer above the Earth.
Priced from $55 to $160, the lineup has plenty of easter eggs from Usher’s career, too. Throughout the collection, you can spot a “U” emblem on various items; the design was inspired by the singer’s famous diamond-studded “U” necklace—seen in music videos like “Yeah!” It’s presented in pink and purple on the front of the sweatshirt and on the sleeves of T-shirts and on the chest area of the line’s coaches jacket.
That outwear item, like all items in the drop, fronts “Super Bowl LVIII” text. Here, you’ll find it both on the chest and, in larger font, down the back, and the jacket’s black-and-white colorway makes it the most versatile pick in the lineup. The Blacklight Legacy Hoodie and Triple 7 Legacy Jersey round out the offerings; The latter features italicized Super Bowl wording and bold “777” numerals on its backside to mark the epic occasion, while the former is adorned with a fun purple-toned football graphic.
“Mitchell & Ness is thrilled to partner with the NFL and Usher in celebration of the Apple Music Super Bowl LVIII Halftime Show,” Mitchell & Ness CEO Eli Kumekpor said in a statement. “As a brand deeply rooted in sports culture, we recognize the unique position we hold at the intersection of sport, culture, and lifestyle. This collaboration with Usher embodies that ethos, bringing together the best of both worlds to create a collection that resonates with fans of music and sports alike.”
Usher officially announced his performance at the Super Bowl LVIII Halftime Show last September in a video mashup, when he was spotted wearing an Audemars Piguet Perpetual Calendar watch. This will be his first time headlining at the game, following a guest appearance with the Black Eyed Peas in 2011. As for the collection, it’s available to shop now via the brand’s website and Fanatics.
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