Here’s what happens when diversity becomes a trend rather than a reality.
Last week global clothing store Urban Outfitters launched a new, all-inclusive campaign featuring a group of young models — all shapes and sizes can be seen.
The problem? The curvier girl in the advertisement is too large to actually fit into the store’s stocked sizes.
The plus-size model, Barbie Ferreira, has a 33.5-inch waist and 47.5-inch hips. Meanwhile, an Urban Outfitters size chart shows the store only holds sizes up to a size 12, or a 33-inch waist and 43-inch hips.
Could the fast-fashion brand be profiting off the back of one woman’s raw beauty, without fully endorsing it? It all seems a bit fishy — but according to Huffington Post, the store offers this response:
“We are pleased to feature a diverse cast of creatives in this campaign, and we hope to continue to feature people who reflect the range of customers who shop at UO. We do offer XL products in select styles and we are in the process of increasing our offering. We recognize that extended sizing is a right step for us and we’re in the process of making the shift.”
We’d like to see more “extended sizing” added to the brand’s racks this year. Until then, we’re calling BS on the inclusivity angle.
Tell us what you think by tweeting @YahooStyleCA.