No longer is it enough to don devil horns or a lick of faux blood to pass as making an effort for Halloween. Every year the spooky season grows in competition, as we try to outdo one another with never-before-done pop culture references and Insta-worthy get-ups.
So what better way to reflect the zeitgeist than dressing as the most terrifying social media phenomenon of them all? The influencer.
Urban Outfitters is selling the divisive outfit ahead of this Halloween and it comes complete with the all-too-familiar tools needed to complete the look.
For $59 (approximately £45), the starter pack consists of a grey crop top, high-waisted leggings, chunky ‘dad’ trainers, a baseball cap and long blonde wig. According to the product description, the outfit will enable wearers to “channel Instagram style in this low key costume set worthy of a superstar influencer”. Enough said.
Unsurprisingly, social media users flocked to Twitter to mock the fashion brand’s latest venture.
One joked, “Does it come with 100k followers too?”, while another tweeted: “I’m holding out for a ‘sexy’ influencer Halloween costume.”
Urban Outfitters selling “ Influencer” Halloween costume 💀😂 Does it come with 100k followers too?
— ᴋɪᴍ ʟᴇᴇ (@OfficialKimlee) September 29, 2018
URBAN OUTFITTERS HAS AN INFLUENCER HALLOWEEN COSTUME I AM DECEASED LMFAOOOOOOOO pic.twitter.com/0BA301hBaS
— amber (@amberxoxrose) September 30, 2018
I’m holding out for “Sexy” Influencer Halloween Costume.
— Heidi Nyburg (@heidinyburg) October 2, 2018
The good news is that I have a *lot* of influencer halloween costumes just sitting around – no purchases necessary!
— Dr. Julie Gurner (@drgurner) October 1, 2018
— Kim Kardashian West (@KimKardashian) January 31, 2018
So if you’re stuck for ideas this Halloween then look no further than Urban Outfitters for inspiration. If short of cash, borrowing from your younger sibling’s millennial wardrobe will do.
Just don’t forget to Instagram your #OOTD.
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