Urban Outfitters’ In-House Beauty Collection Is The Cute New Vegan Brand You Need

Ever since we lost our s**t over the ASOS Face + Body range, we've been waiting for high street faves and total cool kids, Urban Outfitters, to follow suit.

And people, that day has arrived.

Hitting us with their first ever totally adorable in-house beauty line, Ohii (as in oh haaaaaaai), Urban Outfitters just gave us the cute new, and almost 100% vegan beauty range we need.

With 13 different products including peelable silver face masks, charcoal-based stick deodorants and the hair mascara of our 90s dreams, Ohii looks cute and packs an earth-friendly punch as well. Yup, every product in the range is free of animal testing, parabens, sulphates, phthalates and formaldehydes, with all but three nabbing the title of being vegan as well. Now that's a high street beauty collection we can get on board with.

Scroll through for the ELLE edit of Ohii...