It's 2019. We need to stop shaming women who refuse to succumb to stereotypical gender norms-women have every right to embrace their body hair.
Gloriously, the first month of the new year has been dubbed 'Januhairy', an ongoing celebration on social media encouraging women to grow out and show off their body hair. Now, women are dynamic, radiant, vibrant beings-so, naturally, Januhairy got really colourful.
On Instagram, some women are dying their armpit hair in rainbow shades and calling them #UnicornPits.
To give you a bit of context, People reports that one of the originators of the unicorn pit trend is YouTuber Official Rainbow Girl. Back in 2016, she uploaded a tutorial on how to dye your armpit hair a rainbow colour, which racked up over 616,000 views.
The trend has resurged in 2019, and people everywhere are making the world a little brighter with their unicorn pits.
A post shared by St Louis - Color Specialist (@caitlinfordhair) on Jun 19, 2017 at 5:46pm PDT
A post shared by Салон красоты ПерсонаVIP (@persona_vip_tver) on Jul 10, 2018 at 6:49am PDT
A post shared by Christie Lee Dastmalchi (@flowerfaerie710) on Jul 18, 2017 at 11:42pm PDT
A post shared by 🔵🔹️🔷️🍊Jenjen🍊🔷️🔹️🔵 (@jenjenstoaster) on Aug 10, 2017 at 6:24am PDT
A post shared by Alanna Mae (@am.hairdesign) on Apr 18, 2018 at 12:48pm PDT
A post shared by Ashley Regan (@pandora1798) on Aug 15, 2018 at 11:27am PDT
Thankfully, the beauty industry is catching on. 2018 introduced the onset of forward-thinking beauty brands like Billie, who openly share empowering imagery of women with body hair and have championed the idea of shaving off gender norms for good.
A post shared by Rainbow Girl (@theofficialrainbowgirl) on Apr 13, 2016 at 8:33pm PDT
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