Earlier this year, we saw the rise of a trend called cottagecore, an aesthetic that romanticised the simplicity of country life, with Instagrammers carrying wicker baskets filled with flowers and baking home-cooked meals amongst idyllic remote settings.
In conjunction with a global pandemic, this yearning for simpler days and a return to basics arrived at precisely the right time. This summer, however, it seems brands have taken this concept one step farther, replacing prairie dresses with landscape motifs that depict cloud-filled skies, roaming horses or sunrises over the horizon. It's no longer about dressing like you belong in the countryside. Now it's about dressing to emulate it.
We first noticed this niche when House of Sunny released its Daybreak cardigan, which featured a knitted sunrise print and made quite the impact on Instagram, as seen on influencers everywhere including Claire Most, Renia Jaz, Amy Julliette Lefévre and more. Since then, we've also spotted Lirika Matoshi's cloud jumper, which emulates a peaceful day in the park, and Ganni's whimsical galloping-horse print, which feels as if it were taken directly from a storybook.
Whether it's a little bit of escapism in response to the times we're living in or simply a coincidence, we're on board with this happy new trend. Keep scrolling to see how the fashion set is embracing it, and shop the looks below.
Lirika Matoshi Cloud Jumper
Lirika Matoshi Clouds Knit Sweater (£205)
Ganni Horse Print
Ganni Shirred Horse-Print Cotton Midi Dress (£245)
Ganni Horse-Print Cotton Shirt (£145)
Ganni Horse-Print Cotton Shorts (£125)
Ganni Horse-Print Pintucked Cotton Smock Dress (£215)
House of Sunny Day Tripper Cardigan
House of Sunny Day Tripper Vol.2 (£90)
House of Sunny Daybreak Cardi (£90)
Shop more of the trend:
Urban Outfitters Uo Cloud Print Mesh Top (£26)
Maje Photographic-Print Satin Maxi Dress (£290)
Goen.J Jour Landscape Print Jumper (£563)
Maje Riviere Floral-Print Silk Mini Dress (£189)
Maje Pool Photographic-Print Mid-Rise Satin Short (£159)
& Other Stories Smocked A-Line Blouse (£69)
Lirika Matoshi Glass Slipper Gown (£1132)
Next up, the biggest S/S 20 fashion trends you need to know.
This article originally appeared on Who What Wear
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