Two million strawberries could be wasted after Wimbledon cancellation

Ruth Doherty
Photo credit: meteo021/Getty

From Prima

Half of Brits say strawberries and cream is the first thing they associate with Wimbledon. But around two million strawberries are under threat after the annual event's cancellation.

An annual tradition for many, new research collated by Fresh Student Living reveals that Wimbledon fans descending upon the championships snack their way through a mountain-sized two million strawberries and 7000 litres of cream in a fortnight – amounting to 190,000 portions in 14 days.

Following the cancellation of most of the UK’s summer events, this year, the fate of 28,000kg of British strawberries hangs in the balance, with Wimbledon facing almost half a million pounds in lost revenue from strawberries and cream sales alone.

Photo credit: mikroman6/Getty

Arguably one of the UK’s most iconic and favourite summer treats, strawberries and cream is so iconic that one in every three people who attend Wimbledon eat the delicious combo. In 2019, 191,930 portions were sold at £2.50 each, and to ensure exactly 10 berries is included in each portion, the event requires almost two million strawberries to meet public demand.

At 28,000kg, the weight of strawberries delivered to Wimbledon each year is 10 times heavier than every single Slazenger tennis ball used throughout the entire event, combined. That’s over 54,000 tennis balls.

If you laid them all out flat, they’d smother Centre Court more than 900 times.

What's more, the 7000 litres of cream (including vegan cream) used each year is enough to fill the Wimbledon Men’s trophy to the brim more than 538 times.

Photo credit: Zarrion Walker/Getty

Save the strawberry! Make your own strawberries and cream

Sole suppliers of the ‘Wimbledon strawberries’, Hugh Lowe Farms in Kent says: “We are committed to the crop, which was set to peak in time for Wimbledon 2020 and we are looking at ways to delay the harvest in the hopes of finding alternative destinations for almost 30,000kg of strawberries, like supermarkets, local farm shops and independent stores."

Enjoy this classic British dish at home, with the following simple steps.

3 Cups (750 ml) Strawberries

2 Cups (500 ml) Heavy Whipping Cream

2 Teaspoons (10 ml) Vanilla Extract

2 Tablespoons (30 ml) Granulated White Sugar

Method: Cut the strawberries in half. Whisk the cream until it thickens. Stir in the sugar and vanilla extract when the cream starts to stiffen. Spoon strawberries and the cream into a serving bowl in alternating layers.

Want some more strawberry recipe inspiration? Try this scrumptious strawberry pie with rosewater ice cream or this sumptuous strawberry and lemon curd tart.

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