TV Shows Set the Fashion Trends These Days—Here's All the Proof

Elinor Block
·4-min read

To say that TV shows have dominated our pandemic lives would be an understatement. Each show, when you really think about it, has pinpointed a particular time in the past year. First came Tiger King right at the beginning of lockdown at the end of March 2020, and along with it came an ignited interest in animal prints and Carole Baskin costumes prepped for Halloween. There was Normal People, I May Destroy You, Selling Sunset, Unorthodox, The Queen's Gambit and new seasons of The Crown and Schitt's Creek. And that was just 2020. This year already has seen the popularity of the BBC's The Serpent and Channel 4's It's a Sin. The TV hits will keep on coming, no doubt.

With nowhere to go and with a need for escapism, the lure of a really great series has been unmatched. Combine that with some incredible costumes and increasing budgets from streaming services, and you've got yourself some understandable fashion influence. I reached out to Lyst, the global fashion shopping platform, to see what searches the site has seen around some of the most fashionable shows from the past year. Keep scrolling to see which TV shows have impacted our wardrobes the most and the pieces we have been copying.

Normal People

There's no denying the Connell's Chain effect. From the moment Paul Mescal's character Connell Waldron wore a gold chain, we were hooked. According to Lyst last April, searches for chain necklaces spiked 23% week-on-week and within 24 hours, “silver” and “chain necklace” became the most commonly used search terms for men’s jewellery. And the influence is still going, "almost one year later, searches for “gold chains” are up 42% year-on-year whilst page views for chain necklaces are up 36% year-on-year".

Missoma Lucy Williams Gold Square Snake Chain Necklace (£159)

Bottega Veneta Gold-Tone Necklace (£1425)

Loren Stewart 14-Karat Gold Necklace (£210)

Melissa Joy Manning 14-Karat Gold Necklace (£1135)

The Crown

The love for Princess Diana's wardrobe has been long documented, way before Emma Corrin took on the role in The Crown. But thanks to season four's series, which heavily features the Diana and Charles story, we're thinking about her style even more. Lyst says that "three weeks following the launch of The Crown’s fourth season, Princess Diana’s on-screen style has sent searches for sheep sweaters (+110%), high collared pink gingham (+73%) and pie crust collar tops (+31%) soaring".

Purdey Ruffled Cotton-Jacquard Shirt (£165)

Ganni Ruffle-Collar Peplum-Hem Organic-Cotton Blouse (£115)

& Other Stories Button Up Ruffle Embroidery Blouse (£75)

Michael Michael Kors Pussy-Bow Polka-Dot Georgette Blouse (£175)


While the Regency-era dresses aren't for everyone, not to mention no one is really dressing up right now, there is one item of clothing that has shot up in popularity: corsets. "Four weeks following the launch of Bridgerton, we saw searches for corsets spiking +123%. Currently, global searches for corsets are up 39% month-on-month. Compared to the same season last year, searches for the category are up 46% Meanwhile, page views for corset tops are up 31% year-on-year," Lyst tells me.

Fleur Du Mal Strapless Cropped Ribbed-Knit Top (£300)

Jacquemus Ruched Cotton-Blend Poplin Shirt (£405)

Vivienne Westwood Zipped Charmeuse Corset Top (£795)

Zara Knit Corset (£26)

The Queen's Gambit

The Queen's Gambit was perhaps the surprise hit when it came to fashion. Unsurprisingly, though, the thing that people ended up searching for the most, as a result of the show was checked pieces. Lyst tells me that "searches for checked-pattern pieces jumped 43% month-on-month".

Prada Checked Wool Trench Coat (£2735)

Mcq Checked Wool-Blend Coat (£996.5)

Stand Studio Maria Faux Fur Checked Coat (£285)

Zara Oversize Check Coat (£119)

The Serpent

The '70s rarely go out of style so when The Serpent hit our screens in early 2021, it's not a total surprise that searches for flares (+39%), halter-neck tops (+33%) and printed hair scarves (+23%) have all increased since the series launched at the start of January while the words “psychedelic” and “printed” have collectively increased 45%".

Alice + Olivia Frenchie Printed Crepe Halterneck Top (£230)

Mango Knotted Flowy Top (£30)

Gucci Halterneck Striped Crocheted Wool Top (£870)

Nanushka + Net Sustain Margo Ribbed Mélange Wool-Blend Halterneck Top (£225)

It's a Sin

Mega hit, It's a Sin has one clear stand-out star when it comes to fashion and that Roscoe Babatunde. Thanks to his sense of style, Lyst saw a "60% jump in searches for acid-wash jeans" two weeks after the series's launch.

Isabel Marant Étoile Neasr Acid-Wash High-Rise Straight-Leg Jeans (£195)

Sea Hildur Acid-Wash Denim Jumpsuit (£455)

Ganni Acid-Wash Slit-Cuff Straight-Leg Jeans (£265)

Isabel Marant Nanouli Ribbed High-Rise Skinny Stirrup Jeans (£395)

Next up, the biggest spring/summer 2021 fashion trends to know.

This article originally appeared on Who What Wear

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