WH Fashion Director Saskia Quirke puts it to the test
Ahhh, the old high street activewear conundrum. Often it’s a case of love the prices, hate the style. Or love the style but hate the quality. And then there’s the sustainability question. So imagine our excitement when style setters COS promised to deliver the lot – the Holy Grail of kit essentials.
Known for its minimal apparel, the Scandi-inspired brand has a cult celeb following – Gigi Hadid, Priyanka Chopra, Michelle Dockerty, we’re looking at you – and its newly launched activewear is building up a swift fan base too being spotted on the likes of wellness warrior Danielle Copperman and yogi Sarah Malcolm.
With a design philosophy that focuses on simplicity, function and innovation, you can see why a move in to activewear is a natural hop, skip and a jump for COS and the collection has sustainable creds worth mentioning too; new technical fibres made from recycled polyester and nylon for instance and the use of organic cotton.
And for anyone who’s familiar with the brand’s slightly toppy price tags, the good news (because quite frankly, we deserve some right now) is the cost of the Active range is positively endorphin inducing, starting at just £10 for performance socks and £29 for a sports bra.
So what’s on offer? The collection isn’t huge, but that’s the point, a simple capsule workout wardrobe crafted to help you move better – streamlined cuts, quick-dry, seamless fabrics - whilst delivering its signature minimal style.
As Fashion Director, I spend my days trawling through new kit. Most ranges that look like this cost the earth. Subtle design detail elevates each piece and it feels expensive. COS Active fills a gap in the market for anyone who wants something technical, understated and on trend without the hefty price tag.