This eco-friendly toilet paper costs under 50p per roll this Prime Day

Amazon Prime Day 2022
We're all searching for ways to become more sustainable - and this Prime Day loo roll deal is an easy one. (Getty Images)

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A toilet paper deal might not seem like the sexiest Prime Day 2022 bargain, but when you find a bulk buy saving that's also eco-friendly, the checkout stampede suddenly makes sense.

Amazon shoppers have been buying The Cheeky Panda Bamboo Toilet Tissue Paper deal in droves, clued up on the fact that it really is a discount worth knowing about.

Normally £40.99, you can get 45 rolls (aka five packs of nine rolls) for a mere £19.99, which is a whopping saving of 51%. Or less than 50p a roll if you want to break it down more.

You could also subscribe to regular deliveries for £18.99.

It's worth noting that sustainable toilet roll can often be a more pricey option which makes this Prime Day deal even more unmissable.

Another great thing about this deal? It's part of Amazon's pledge to support small businesses via its 'shop small' initiative. So that means millions of shoppers who might never have encountered The Cheeky Panda can now get their hands on it easily and for less.

Why we rate it

Toilet roll is a daily household essential, of course. And, frankly, we all want something that feels nice to use. If it has great eco creds, too, even better.

Also, buying in bulk is also a more planet-friendly way to shop - as there's less packaging and less transport costs.

What makes The Cheeky Panda Bamboo Toilet Tissue Paper deal stand out is that it is made from 100% bamboo - which produces 65.5% fewer carbon emissions than bog-standard loo roll. The Bamboo is also naturally hypoallergenic and makes the loo roll super soft.

Individual packs of nine come in paper not plastic and each roll contains 200 sheets. Plus The Cheeky Panda donates part of every pack purchased to help protect the rainforest.

So what is The Cheeky Panda brand? In a nutshell, it's a vegan, cruelty-free B-Corp (certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose).

The people behind the brand realised that 27,000 trees are cut down every single day for traditional tree paper production. And on a trip to Asia in 2016 they realised there was a surplus of Bamboo that was being wasted thought that would be a more more sustainable solution instead of trees. And The Cheeky Panda was born. (It also sells other household essentials and baby products).

What the reviews say

With nearly 7000 mainly five-star reviews, it is clear The Cheeky Panda Bamboo Toilet Tissue Paper has had a positive impact. Shoppers rate how "remarkably strong" it is, the high quality and, of course, its planet-friendly creds.

One buyer said that it's comparable in quality to bigger brands, and others said that although the rolls are smaller than average, it's so strong and absorbent you tend to use less sheets per loo visit.

A reviewer even admitted to using the cardboard roll for craft projects as it's sturdier than normal loo roll.

With other rave reviews saying things like "lasts for ages"; "soft and amazing"; "wonderful"; "awesome bog roll" and even "saved my a**" you can safely say that this small brand is going to do big business (so to speak!) in our bathrooms all over the UK from now on.

Buy it now The Cheeky Panda Bamboo Toilet Tissue Paper 45 rolls | £19.99 (Was £40.99) - 51% off

£19.99 £40.99 at Amazon

Other planet-friendly toilet roll buys

Who Gives A Crap – Premium Bamboo Toilet Paper (48 Rolls) | £44 from Amazon

One of the most well-known small eco brands (also a B-Corp) which also uses 100% sustainably sourced bamboo, it meets top standards for environmental sustainability as voted by The Natural Resources Defense Council. With each box sold, the brand donates 50% to non-profit organisations that help build toilets.

Bazoo Bamboo Toilet Paper Box of 24 Rolls (3-Ply, 300 Sheets) | £27 from Amazon

This 100% bamboo, chlorine-free loo roll is three-ply - each roll has 300 sheets. The brand claims that as the average person flushes one tree down the loo every year, their bamboo product is a more sustainable option. It also has a zero-plastic packaging promise, too.

Amazon Brand - Presto! 3-Ply ECO Toilet Tissues, 45 Rolls | £17.24 from Amazon

With 200 3-ply sheets per roll, these Presto! ECO Toilet Tissues are made of FSC-certified paper from 100% recycled material.